International launches in cosmeceuticals

Skin irritation can show in a variety of ways such as redness, itching or pain, and is triggered by several external factors or skin conditions.

According to our research, over a quarter of Southern Europeans suffer from skin irritation caused by chronic conditions such as eczema, and nearly a quarter of Italians believe they have skin issues that are set off by pollution. In the UK, younger consumers are the most affected by hand and body skin irritation.

The prevalence of sensitive skin is growing across the globe, yet according to our research, many US multi-functional body care products underperform in reducing skin irritation for those with sensitive skin. 

In the US, 77% of sensitive skin consumers would consider buying body lotion to reduce skin irritation, rising to 83% for the iGeneration. Meanwhile, in Europe, women are frustrated by allergies and are seeking effective products to prevent or ease skin discomfort, redness and swelling. Here Mintel looks at the products on offer to help relieve these and other issues for today’s consumers.