TAIKI COSMETICS EUROPE - One Cut Brushes

At this time of contact-free and clean-contact concerns, makeup applicator is more than ever part of the beauty routine of consumers. However, they do not forget the ecological issues, and turn further towards more responsible products.

Most of the consumers already knew that beauty tools are the secret of a precise, controlled, flawless makeup result. They now realize that makeup tools are also the best answer to their hygienic concerns, to avoid contact between hands and formula, and so drastically reduce contamination risk.

If we have seen a rapid change in mentalities about hygiene since the beginning of the health crisis, the consumers are still, and more than ever, concerned about their impact on the environment.

Taiki, application expert for 90 years, provides answers to these concerns, by developing One Cut Brushes. This new range of makeup brushes combines eco-design, premium look, safe contact, and makeup efficiency. 

The handle is made of a single piece of wood, totally free from any metallic ferrule, unlike traditional construction of brushes. The wood has been selected from responsible-managed forests (FSC certification), and makes each brush unique, thanks to the particular design of the wood grain. To go even further, Taiki chose to propose engraving decoration, to avoid ink or foil commonly used for silk-screening or hot stamping.

The premium fibres allow perfect makeup result, from powder to liquid formula, without any contact with hands to avoid bacterial contamination.

Different shapes of One Cut Brushes have been imagined by a partner design agency, with elegant or disruptive lines, to be discovered on https://www.taikicosmetics.com/en/brushes-applicators/35-one-cut-brushes.html