Setting trends for droppers: COSSMA

Droppers are the best performing packaging for low viscosity formulas due to their precise dosage and convenience. Serums, highly concentrated formulas, have been presented in droppers for a long time due to the accurate in-take and application. Since droppers are also suitable for fluid formulas and oils, the demand of droppers has increased considerably. Oils are currently booming in the market, but products for hair care and nails are also increasingly important, as are fluid make-ups, blushes and illuminating products with glitter. Droppers are suitable for all of these product segments.

Virospack’s strong focus in R&D and innovation leads to the launch of new dropper concepts with improved designs, functionalities and technology every year.

Targeting the glitter trend

Too Faced is a make-up brand focusing on the fun aspect of colour cosmetics. Its craziest illuminating product is a formulation with glitter to be applied drop by drop. The brilliant elixir is designed for a magical finish applied drop by drop in several layers. Virospack has manufactured its entire packaging, a dropper dispenser pack with an injected bulb in custom baby blue, gold metal shell cap and glass pipette, and the moulded 30 ml glass bottle, decorated according to the brief of the brand in which the unicorn and the rainbow were the source of inspiration.

Smashbox’s limited Petal Metal Collection was co-created with Instagram make-up artist Vlada Haggerty. Drops of heaven in a full pack by Virospack comes in a 10 ml transparent tubular glass bottle which shows the shimmering formula. Its push button dropper is painted in a customised metallic goldish pink. This liquid shimmer potion acts as a weightless sparkle topper for lips and a shimmering liquid highlighter for the face.

Essence’s trend edition glitter in the air provides radiance with colours such as pink, various metallic shades, green nuances and plum. The shimmer drops are featured in a 5 ml tubular glass bottle with black screen printing and a black cosmetic dropper.

Innovating in design and functionality

A new reference of a bulb with an original curvature in the centre adds sensuality to the packaging with its design and texturised finish featuring an alluring novelty to beauty market. The new bulb design provides greater visibility due to its stylishness as well as enhanced ergonomics and functionality. Its taller bulb design has a special curvature in the centre which indicates the best actuation spot for the in-take of the product. This curvy design has been highlighted with a textured, non-slip fingerprint-effect decoration. This finish with its micro relief effect was achieved by 3D technology that enables decoration at different depths. On top of differentiation, one of the principal benefits of this decoration is that it has an anti-slip effect which makes it particularly suitable for oily formulations.

With its 0.8 ml dosage the new cosmetic dropper has a greater formula in-take than the standard. It is ideal for products that require a larger dosage or a bigger treatment area, such as hair treatments, body care or treatments for men.

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