Curtain up for new concepts in luxury : COSSMA

Awantys, Stand VA05, presents Awyverde (see lead photo), an ecological packaging solution without additional costs or limitations in the packaging’s performance. The new primary packaging is suitable for skin care, decorative cosmetics and fragrances. RCM-1801, the underlying material, is 30%–90% more economical than known bioplastics such as PLA or PHB. It consists of 2/3 renewable inputs such as cellulose and 1/3 minerals, thus avoiding microplastics pollution. In addition, given that the material is produced through compounding, the amount of energy required for its production is significantly lower than in the refining processes for the extraction of conventional plastics. While meeting cosmetics’ legal requirements regarding migration properties, the new primary packaging is recyclable and certified for industrial composting by TÜV Austria. It also decomposes in home compost, water and nature after five to ten years. Unlike packaging from other biomaterials, it not only releases water and carbons during its decomposition, but also minerals that serve as nutrients for plants and micro-organisms. It is produced in conventional injection moulds and can be coloured so that no investment in special equipment is required. In addition, decorations such as metallisation, varnishing, pad or silk-screen printing, as well as hot foil stamping are feasible.

www.awantys.com

Heinz Glas, Stand RA26-RB2, created Times Square, winner of the Red Dot Design Award 2019. This refillable perfume bottle with a digital function has an integrated 2,4“ display, an integrated speaker and 128 MB storage capacity. When lifting the flacon it shows photos, songs or videos that were previously selected. Via USB the bottle can also be personalised, for example with a favourite quote.

www.heinz-glas.com

Metsä Board, RC03, will be presenting its lightweight paperboards and innovative sustainable packaging solutions for luxury and creative applications. They will highlight their enhanced folding boxboard portfolio, with the samples on display all produced from the folding boxboard portfolio. The new improved FBB portfolio contains five premium boards with further possibilities for lightweighting while keeping the premium looks. Their new set of packaging samples includes beauty care. The samples demonstrate the various finishing effects and how the paperboard surface can enhance them and create impressive visual and tactile effects. The organic cosmetics sample has an uncoated surface with a multilayer embossing that give a special touch and feel. White and gold hot foil stamping adds a luxurious finish to the packaging. The samples display the desire for natural and organic packaging in the market and show luxury finishing such as multilayer embossing, micro embossing, glossy varnishes, hot foil stamping, spot pantones and even holographic features.

www.metsaboard.com

Quadpack, Stand RB10, developed the Franck Muller perfume bottle Precision, bringing together the art of horology and perfume. Franck Muller, the Swiss watchmaker, created five eau de parfums. Quadpack’s series of sketches for bottles were inspired by the form of a classic, elongated watch face, with the cap representing the watch’s crown. Once the hand-drawn concept was approved, 2D drawing, a digitally-generated image of the design, can be refined by both client and manufacturer. The prototype 3D printing has accelerated the early stages of bespoke packaging development and made them more cost-effective. The bottle sides and cap were screen-printed in a shiny gold, leaving the interior frames on the front and rear faces clear. A composition of clock-face numbers were laser-cut onto the rear face which, when viewed from the front, seemingly ‘dance’ through the perfume’s liquid sheen. The front face was silk-screened with the brand’s logo and the fragrance reference.

www.quadpack.com

Stölzle, Stand RE04, realised for The Move, Mercedes-Benz a nomadic bottle with an organic and simple design to be sprayed any time with a simple and fast gesture.

The realisation of this bottle by Stoelzle Masnières Parfumerie required precision both for the rendering of the engraving of the Mercedes-Benz star and especially at the neck to obtain a precise docking of the spray cap, thus ensuring the continuity of the organic profile. For the decor, a lacquered background with slight gradient in the base of the curve emphasises the bottle’s elegance.

www.stoelzle.com

After the creation of Superga Beauty, Stand DB23, (resulting from a merger of BPS and Manifesto Factory), the company realised a project for the niche brand HOC History Olfactive Collective.

HOC is an atypical brand offering a new olfactory approach to niche trading.

The design of the three versions of the fragrance range London City has Thierry de Baschmakoff’s hallmarks. The bottle has vibrantly-coloured adornment on its four outer sides.

The original engraving that tells the perfume’s story is revealed and magnified on the top of the magnetic cap.

Each fragrance is presented in an elegant magnetised wooden box with a matte varnish finish bearing the brand’s monogram.

www.hocparfum.com

Toly, Stand RE15-RF15, introduces its latest 3-piece Airtight Refillable Jar with a hinged flapper providing an airtight seal ideal for any skin care product.

The refillable jar can incorporate a protective case, thereby reducing the packaging impact on the environment. This innovation allows the user to simply open the refill and click it into the refillable jar. Both refill and protective case are made of PP, a mono material, making it easier to recycle due to more readily available recycling streams.

www.toly.com

Luxe Pack at a glance
Luxe Pack, the 32nd edition of the global show for creative packaging, will be held with 470 exhibitors from September 30 to October 2. More than 30 new exhibitors will attend the show for the first time. In 2018, 9,280 visitors came to the show, of whom 53 % were international. A program of conferences and round tables will provide the latest industry news in the presence of renowned experts and brands testimonies. This year’s guest of honour is the designer Ross Lovegrove. His talk “Beauty & Logic” will be a personal account of the history of his designs. He will be dialoguing with Juan Mantilla, Design Director for Kiko Cosmetics. Other topics to be featured include sustainability, opportunities of the luxury market in the Middle East and personalisation. This year’s Luxe Pack in Green Awards ceremony will be held at 5.30 p.m. on October 1st. The awards recognize the exhibitors’ best sustainable packaging innovations in the world and the best responsible initiative. The Most … materials is an exhibition dedicated to every aspect of material.