Aerosols: Disrupting stagnant categories
More and more pressurised package formats, once thought of as products of a mature market segment, are growing and innovating in surprising ways. In recent years we have seen a significant uptick in the application of these formats as a means to drive consumer benefit and delight, well beyond convenience.
Skin care going ultra-cool
Late in 2017, Kate Somerville launched Tight N’Cryogenic, a cooling skin no-shake foam gel designed to help tighten the skin and reduce lines and wrinkles. “Inspired by the science of cryogenics”, the bag-on-valve system dispenses a skin tightening gel-foam that chills the skin while providing a tactile sensation of crackling and popping. The result is a refreshing sensation that provides a consumer benefit well beyond the base skin formulation, offering a truly breakthrough experience within the prestige skin care segment.
This is a preview
Are you a premium subscriber? Then please log in with the information printed in the latest COSSMA issue.
Don't have a COSSMA account yet?
Subscribers need a personalized account* to view protected online content. Please register an account!
* If you have a COSSMA Digital Subscription and also have an active BEAUTY FORUM account, then you do not need to register again, but simply use your BEAUTY FORUM account credentials to log in.
Login
Enter your username and password here in order to log in on the website: