The Natural & Organic Cosmetics Conference 2014 in Berlin focuses on the future of natural & organic cosmetics

The Natural & Organic Cosmetics Conference* is held October 7-8, 2014, at the Hotel Ellington in Berlin and will focus on the future of natural and organic cosmetics.

According to natural and organic cosmetics expert Elfriede Dambacher*, CEO of the Naturkosmetik Verlag in Dortmund, Germany, and organizer of the Natural & Organic Cosmetics Conference in Berlin, natural and organic cosmetics are not a trend which will ease off, but are a trend that clearly depicts that natural and organic cosmetics have arrived amidst our society. Consumers today expect natural and organic cosmetics to work as well as other cosmetics, but also have the additional benefit of „nature“. To achieve this, much research was done. New products were developed, which today convince with texture and effectiveness. Skincare now offers modern textures providing a pleasant sensation on the skin, all without silicone oils. From shampoo to makeup, natural products today are convincing. But consumers also pay attention to the authenticity and credibility of a brand. Transparency is needed and the story behind the products is important.

The cosmetics market at large is going greener and natural and organic cosmetics have gained new customers. This affects the entire cosmetics market. But the market requires strong brands, implementing new ideas in retail. The classic marketing strategy is not sufficient anymore. The future challenges will be discussed at this year’s conference.

*Conference language is German/English with simultaneous translation offered. On the day prior to the Conference, the Trendtour Berlin will be offered, taking participants to the hotspots of natural & organic cosmetics in Berlin, presenting interesting retail concepts. October 6, 2.00-6.00 p.m.

**Program chairwoman and organic cosmetics expert Elfriede Dambacher, managing director of the publishing company Naturkosmetik Verlag in Dortmund, hosts the Natural Cosmetics Conference in cooperation with the NürnbergMesse, organizer of Vivaness, a trade fair for natural cosmetics. Elfriede Dambacher is the publisher of the Natural Cosmetics Yearbook and the Natural Cosmetics Trade Monitor, offering a quarterly overview of the entire natural and organic cosmetics market.

<LINK http://www.naturkosmetik-branchenkongress.de > For more Information on the conference and its programme, please click here </LINK>