New features at In-Cosmetics Asia 2014

With the Asia-Pacific region already one of the fastest-growing cosmetics markets in the world, this year’s In-Cosmetics Asia taking place 4-6 November in Bangkok, Thailand is an event for companies as  to source raw materials and ingredients as well as to break into or expand their business in the region.

At the show, there is a 100 per cent free Educational Programme. 400+ exhibitors from countries including Australia, China, India, Japan, South Korea, Malaysia and Thailand join a host of global businesses focusing on the Asia-Pacific region. New exhibitors include Bayer Material Science, Macrocare Tech and Nusil Technologies, meanwhile the event also welcomes back BASF, DuPont Tate & Lyle BioProducts, Ingredients Plus and Solvay.

Japan Focus

Japan ranks as the world’s 4th largest cosmetics market with value sales at US$39bn. Renowned for quality, innovative ingredients and finished products, it is famous for its ritualistic and purifying beauty routines. It’s now also a country with an ageing population. These trends and more will be explored as part of this year’s Country Focus on Japan.

To ensure visitors get a good flavour of how Japan is shaping today’s cosmetics and personal care market they can follow the Japan Product Trail which will lead them to exhibitor stands where projects inspired by the land of the rising sun will be displayed. Making it easy for visitors to target exhibitors from Japan, a Japan Pavilion will house exhibitors hailing from this innovative country.

Attendees can also hear from experts in the Marketing Trends Presentations where sessions will examine the country’s leading growth areas – from natural beauty formulas and eco packages to all-in-one products and of course anti-ageing. It’s also important not to forget that Japanese men are almost as interested in skincare as their female counterparts, another topic set to be explored.

Innovation, ingredients and insight

The Educational Programme at this year’s show is 100 per cent free and includes several new additions. A purpose-built Interactive Formulation Lab, complete with lab equipment is exclusively for formulators, R&D, technicians and chemists. Sessions hosted by the likes of BASF, Dr Straetmans, Gattefossé, and Lipoid Kosmetik will cover theory and practice across a range of disciplines to hone skills and impart best practice knowledge on developing formulations.

Smell is one of the most important senses for consumers in beauty and skincare and the new Fragrance Zone will provide a dedicated space where visitors can source fragrance ingredients, as well as discuss the technical challenges involved with adding fragrance to beauty and personal care products.

Visitors can draw on global expertise that will improve knowledge about new trends, markets and regulation and provide inspiration for new product development.

In addition to sessions on Japan, topics covered in the Marketing Trends Presentations include Global Trends in Personal Care: Opportunities for the Future from Kline & Company, Trends to Watch in Hair care from Daniel Bone of Datamonitor and Global Trends in Anti-Agers from Pei Ying Loh of Euromonitor.

Dr. Alain Khaiat, from Seers Consulting, will lead a panel discussion on Wednesday 5 November on ASEAN Economic Community Opportunities and Challenges. With harmonisation due for 2015, this will be a timely debate that will highlight how the industry can take advantage of reduced tariffs and abolished technical barriers to trade, while also cover issues surrounding deviation from the agreement and solutions to combat this.

On the morning of Thursday 6 November, Regulatory Presentations will help visitors ensure products are compliant. Dr. Alain Khaiat of Seers Consulting will provide an overview of the different regulatory models that are prevalent across Asia, while Belinda Pilmore of the Institute of Personal Care Science will offer advice on regulations in the US and Europe for those visitors thinking about exporting to these markets.

Product innovations

The perfect launch pad for the latest ingredient creations and the smartest way to source new products on the market is to visit the Innovation Zone, with all products on display either exclusively launched at the show or within eight months of the event. On the second day of the show three exhibitors will be crowned winners of the Innovation Zone Best Ingredient Award 2014. The Mintel beauty team will also be on hand for a series of interactive demonstrations, with a special focus on products that promise to protect the skin against the impact of pollution, stress and UV.

For more in-depth information from exhibitors, visitors can attend Innovation Seminars where raw material and ingredient innovations will be put under the spotlight.

Products Trails are a popular feature of in-cosmetics Asia. This year visitors can use the trails to pinpoint exhibitors in four key categories – Moisturisers (New), Emulsifiers (New), Skin-Whitening and Anti-Ageing. Selected by market experts, these trails showcase exciting ingredients and technologies that will allow formulators to push the boundaries of product development. 

Sarah Gibson, Exhibition Director, In-Cosmetics Asia said: “This year we’ve added new elements such as the Interactive Formulation Lab and the Fragrance Zone to offer businesses practical, hands-on education and guidance from some of the industry’s leading experts. The 100 per cent free Educational Programme is also a first, offering visitors the depth and breadth of market insight, advice and expertise to help them to ensure their products are not only in line with consumer trends and expectations, but also meet the increasingly stringent product and ingredient regulations.”

Co-location: COSMEX

For the first time COSMEX, the new international exhibition on cosmetics manufacturing, packaging and labelling technologies and OEM/ODM services, will take place alongside In-cosmetics Asia. Bringing together professionals involved with manufacturing, packaging and outsourcing personal care and cosmetics products, COSMEX keeps visitors up to date with important developments through its exhibitors and seminar programme. The co-location with in-cosmetics Asia means visitors can source everything required to launch a successful product to market.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 40 countries. In 2013 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions.

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