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The Lubrizol Corporation will introduce new product innovations at Sepawa in Fulda, Germany October 15-17. Attendees visiting Lubrizol stand 400a will have the opportunity to learn about new home care solutions for fabric, dish and surface care as well as our latest personal care innovations in Hair Care and Skin Care.

In Home Care Lubrizol will introduce:

Noverite™ AD 810:

  • Chelating, anti-scaling, and anti-filming properties
  • Suitable for use in unit-dose, powder or liquid formulations
  • Combine with sodium citrate for cost-effective formulations
  • Use in high performance phosphate-free formulations
  • Provides excellent replacement for other polymers

Novethix™ HC 200:

Compatible with broad surfactant systems and has potential savings from:

  • Synergistic thickening with electrolytes
  • Enabling cold process with ease of use
  • Flexibility of addition point during processing
  • Effective at low use levels; typically less than 1% actives


In Personal Care Lubrizol will highlight:

Chromapol™ 5 Polymer

  • Enables innovative product forms such as clear gels or glossy creams with very pleasant aesthetics
  • Allows for hair color formulations free from fatty alcohols maximizing formulation flexibility while maintaining color efficiency
  • Provides the potential to improve sustainability profile due to cold process and substantial savings in energy, batch time and amount of fatty phase required
  • Provides no drip rheology allowing for better consumer experience as well as targeted hair coloring
  • Offers pleasing hair sensory and color vibrancy, especially when combined with Merquat TM polymers.

Carbopol® Silk 100 Polymer

  • Cost-efficient stabilization of shampoo systems with low or difficult-to-thicken surfactant levels and/or (silicone) oils.
  • Efficient thickening effect and suspension capability in synergy with salt in surfactant systems.
  • Allows for optimized conditioning performance due to low impact of polymer on silicone deposition.
  • Reliable stabilization performance due to high suspending power resulting from Carbopol® polymer chemistry.

Carbopol® Aqua SF-1 OS Polymer

  • Excellent rheology and suspension meets today’s formulating trends for sophisticated Oil-in-Water skin care, sun care or color cosmetic systems containing high levels of coated and coated pigments (TiO2, iron oxide) or particles
  • Enhances TiO2 pigment distribution in emulsion, resulting in pleasant aesthetics and high coverage efficiency
  • Offers a pleasant sensorial experience, encouraging repeat use to increase brand loyalty
  • Easy-to-use liquid form enables cold process which could improve sustainability profile
  • Compliant with China and Japan regulatory requirements, enabling the formulation of global chassis

About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for personal care markets such as skin care, hair care, bath and shower and home care markets like dish care, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. Lubrizol’s mission in Home Care is to deliver solutions that enhance the cleaning, care and protection of fabrics, surfaces and dishes. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence™.


About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion. For more information, visit Lubrizol.com.

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