Lubrizol Introduces New Innovations at World Fabric and Home Care Conference

The Lubrizol Corporation will introduce two new product innovations
at the World Conference on Fabric and Home Care in Montreux, Switzerland October 6-9. Attendees visiting Lubrizol stand 207 will have the opportunity to learn first- hand how these and other home care solutions for fabric, dish and surface care can help them formulate with confidence TM.
Noverite™ AD 810 Polymer is a novel proprietary acrylic terpolymer for anti-spotting and anti-filming performance that can be used in a range of automatic dishwasher detergent applications including powder/unit-dose, chlorine gel and enzyme gel formulations. This new polymeric co-builder is designed to provide multi-functional benefits in phosphate-free automatic dishwasher formulations to help deliver spotless dishes every time.

Key Benefits of Noverite™ AD 810:

• Chelating, anti-scaling, and anti-filming properties
• Suitable for use in unit-dose, powder or liquid formulations
• Combine with sodium citrate for cost-effective formulations
• Use in high performance phosphate-free formulations
• Provides excellent replacement for other polymers

Novethix™ HC200 Polymer is a new innovative rheology modifier which can be used in various difficult-to-thicken detergent systems such as laundry detergents and hand dishwashing liquids to provide viscosity with crystal clear appearance. It allows creating premium quality and laundry and manual dish detergents that keep fabrics bright and dishes spotless.

Key Benefits of Novethix™ HC 200:

• Compatible with broad surfactant systems and has potential savings from:
• Synergistic thickening with electrolytes
• Enabling cold process with ease of use
• Flexibility of addition point during processing
• Effective at low use levels; typically less that 1% actives

Lubrizol will also present the New Noverite TM AD 810 for auto-dish applications at the Technology Showcase.

About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for personal care
markets such as skin care, hair care, bath and shower and home care markets like dish care,
surface care and fabric care. Our innovative ingredients and additives modify physical
properties, enhance functional performance and deliver aesthetic benefits to drive key
consumer product claims. Lubrizol’s mission in Home Care is to deliver solutions that enhance
the cleaning, care and protection of fabrics, surfaces and dishes. We are persistently committed
to providing you with powerful, proven solutions so you can formulate with confidence™.

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global
company that combines complex, specialty chemicals to optimize the quality, performance and
value of customers' products while reducing their environmental impact. It produces and
supplies technologies to customers in the global transportation, industrial and consumer
markets. These technologies include lubricant additives for engine oils, other transportationrelated
fluids and industrial lubricants, as well as additives for gasoline and diesel fuel. In
addition, Lubrizol makes ingredients and additives for home care and personal care products
and pharmaceuticals, and specialty materials, including plastics technology and performance
coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17
countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol
has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion.