Croda Creates Tailored Solutions for the Brazilian Consumer

In the wake of the Football World Cup, Brazil is in the forefront of everyone’s minds; including cosmetic manufacturers! Croda, a global specialty chemical company, is delighted to launch Formulating with Brazil in Mind, a new promotional kit featuring market-relevant formulations to aid its customers in creating personal care products most suited to the Brazilian Market.

Formulating with Brazil in Mind features Croda’s recent innovations in colour cosmetics, combing creams and sensory-appealing skin and sun care solutions. Not only does the initiative deliver Brazilian-themed formulations for the customer, it also provides the opportunity to create high-performance, cost-effective cosmetics.

Brazil is a hot market for many cosmetic manufacturers today. With Brazilian consumers recognised as the most beauty-conscious population in the world, the ever-growing reliance on beauty products is making the country emerge as one of the biggest personal care markets globally.

About Croda

Croda is a world leading supplier of speciality chemicals for the Personal Care, Home Care, Functional Specialties, Health Care and Manufacturing Industries. It is part of a global network and offers one of the widest ranges of chemical specialties, surfactants and high purity lipids available to the industries in which it operates. Croda also carries a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from the Sederma division.

About Croda Personal Care
Croda is one of the world’s leading global suppliers of speciality raw materials for the Personal Care industry, working with their customers to meet various consumer needs. Supported by proven efficacy testing, Croda’s wide and diverse product range combines functionality with innovation to deliver sophisticated ingredients and actives that meet the needs of specific consumer demands. For a full insight into Croda’s Personal Care range, please visit their website.