COSMEETING & CREATIVE BEAUTY PARIS 2014: The scene for always more specialized meetings

For its 12th edition, the two tradeshows organized by Beyond Beauty Events – COSMEETING and CREATIVE Beauty – brought together for 3 days (from 9 to 11 September 2014) nearly 18,248 business visitors, amongst which 35% are international, coming to see what’s new and next in Beauty from brands to suppliers, covering the sectors of Skincare, Haircare, Make-up, Bodycare & Toiletries, Spa & Professional Products, Accessories and Fragrances.

« Cosmeeting and Creative Beauty is the scene for always more specialized business meetings between brands and retailers, as well as between suppliers and product development teams of world’s largest cosmetics manufacturers » - says Pradip Bala, General Manager. VIP guests (25%), such as decision and order makers, opinion leaders and buyers, all came to establish new business relationships with 361 exhibitors, including 48% foreign companies. The international dimension of both tradeshows is reinforcing alongside the presence of key contacts coming from Marketing Departments together with Purchase Manager, CEO & General Manager, Marketing Director, Product Development and R&D Manager.

The consolidation and quality of those on-site business meetings have also been driven by hosting a delegation of 50 premium Chinese buyers in partnership with Guangzhou Global Beauty Thinking Commercial Service. It resulted in more than 150 appointments with brands willing to develop their export strategy on the Asian market. In the same way, a new exhibition area - Cosmeeting Selective - was designed to help 9 fast-growing brands meet with key buyers from the selective distribution: Intertrade (Italy) Chalhoub Group (UAE), Prestige Luxury Brands (South Africa), Kamana (Ukraine) Rebeco (South Korea), Private Cosmetics (Brazil), The Beautyst (France), Be Keen (UK) ...

For the 2nd time, the exhibitor-visitor connection has been strongly optimized through a free and personalized guide aimed at all visitors, enabling them to get a comprehensive list of key exhibitors matching their needs and research criteria. This tool has allowed even more relevant meetings, improved the show’s understanding and created a targeted traffic on the booths.

TWO COMPLEMENTARY TRADESHOWS UNDER ONE ROOF
From niche brands to the latest mass-market gems, COSMEETING Paris is the ideal platform to get an
exclusive preview of the largest selection of high potential beauty brands.

196 exhibitors and 4 specific exhibition areas:

• Zoom : the launching platform for emerging brands under 5 years of existence, with innovative
  concepts, including this year 44 participating brands such as Natura Siberica, TT Mask, Marisa
  Berenson, Ayres, Jardin des Zen, Collagena, Les Parfumables, JYB, Lise London, Neomist…
• - NEW! Cosmeeting Selective : the unmissable forum for 9 rapidly growing brands (Black Paint,
  Mades, Luminess, Fleur de Café, Celuvia, Nutra Luxe, Alqvimia, Neemah…) and selective
  distribution players, with arranged business meetings. An opportunity to build up promising
  professional relationships.
• Cosmeeting Color : an area exclusively devoted to multicultural beauty brands, with Ametis
  Cosmetics, Aura Cosmetics, Eshel, Ekilibest, Inoya, Napura, Adji and Design Essentials.
• SPA Corner : the showcase for professional brands, Spa accessories & equipments, among those are Quirumed, Pure Altitude, Schott, PBI…

Creative Beauty has become the biggest platform of global and expert solutions to help beauty brands with the conceptualisation, creation and development of their product ranges - from ingredients to packaging, from the formula to the finished product.

165 exhibitors – BCM, Lumson, B. Kolor Make up & Skincare, Alpol, Induplast, VG Emballage, Pulvorex,
Eurovetrocap, Pinard Emballage, Alban Muller and many others - covering the sectors of ingredients, raw materials and formulation as well as packaging, OEM, processing, machinery and business services.

HOTSPOT: THE BBLAB!
The conceptualized and exploratory BB LAB area focuses on the expertise and potential
for innovation of formulation and ingredients specialists. Central theme this year was « Beauty Hair » involving 9 major industry players who came to open up new paths of innovation : Seppic INDUCHEM, KUPANDA, LABORATORIES and PROD'HYG LETTIC, MIBELLE BIOCHEMISTRY, Croda, BERKEM, EFFERVESCENCE LAB OLSA SAS.

Once again, visitors had the chance to explore on the BBLAB a dedicated Product Shopping area! Gathered from Asia, USA and the rest of the world, our partners MINTEL, INFO & INSPIRATION and COSMETICS INSPIRATION & CREATION have presented the latest haircare trends in terms of concept, packaging, distribution, etc.

Beauty Challenger Awards
This year BCA welcomed the brands Dermed, Nougatine de Paris, Skinniks by Mades Cosmetics, Collagena, Armencelle, Actigold, Olivarium and many other, alongside international retailers such as Marks & Spencer, QVC, Douglas, Interlux, Chainol, headed by M. Celso Fadelli of Intertrade (Italy)… not to mention the contribution of journalists and bloggers like COSSMA, BW Confidential, Cosmétique Mag, Anti-âge Magazine, Aufeminin.com, Beautistas, Export Mag, Le Journal du Dimanche, June.fr, Fashion Mag, Chokomag, (De)maquillages, Goldilocks, Poupoune in Make up, My little make-up and much more !

WINNERS 2014
The Grand Prize: BYE BYE RACINES – Coloring Ephemeral Spray
Fragrance Category : LISE LONDON – An Ideal Lover
Facecare Category: NATURA SIBERICA – Northern Soap Detox
Make-up Category: UND GRETEL – LIETH Make Up
Bodycare Category: À L’ORIENTALE - Perfumed Argan Oil
Beauty Accessories Category: FOREO
Anti-aging Category: SKINNIKS BY MADES COSMETICS - INTENSE REPAIR advanced day cream SPF 15
Haircare Category: BYE BYE RACINES – Coloring Ephemeral Spray
Organic & Natural Category: AMI IYOK - My perfect skin serum
Beauty Blog Favorite: FABBNAILS - FABBNAILS All-In-One Gel Nail Polish
Press Award: BYE BYE RACINES - Coloring Ephemeral Spray

The Beauty Challenger Awards is thrilled to welcome this year Beauté Privée as a special partner joining the competition to introduce the Online Shopper Award, which allows consumers to test and evaluate brands in in a real context. The winner of this new award will benefit from its own retail space on Beauté Privé website.

Online Shopper Award
BYE BYE RACINES - Coloring Ephemeral Spray
Cosmeeting Color Award
This award is given to the most innovative multicultural brand among the products being exhibited at
Cosmeeting Color. 40 jurys coming from the distribution as well as 14 journalists / bloggers took part in the evaluation session at the show: MGC INTERNATIONAL, MADEMOISELLE BIO, NIWEL, LILA COTON, JUST 4 INTERNATIONAL, TELLARS INTERNATIONAL, O’BIAL BEAUTY, M6 BOUTIQUE, NATURE & DÉCOUVERTE, BLACK BEAUTY MAGAZINE, PARA ETHNIK, MISS EBENE, BCD LABEL, TIMODELLE, BRUNE…
Cosmeeting Color Award DESIGN ESSENTIALS – Hydrating cream, extract of Argan
Finalists : AMETIS COSMETIC (with its serum Clarity Corrector Clarity with orange extract), ESHEL (with its hydrating cream), INOYA (with the serum anti-tracess Mel’Oya),L’LISS (with the titanium smoother), MELA AURA (with the clarity serum), NAPURA (with its shampoo S/1) et WIN TIME COSMETIC (with its lipstick gloss 2in1).

Advanced Ingredient Award
For the first time within the context of BBLAB, an outstanding jury made up of some of the biggest names in Marketing and R&D for Top 100 cosmetics brands has come together to designate the most innovative Hair Care ingredient of the year : Bruno Bernard (L’OREAL), Brian Feinmann (JEAN CLAUDE BIGUINE), Xavier Ormancey (YVES ROCHER), Laurent Misischi (BUMBLE & BUMBLE), Adeline Camares (DESSANGE), Paolo Goi (DAVINES), Tom Brooks (LEONOR GREYL) as well as the president of Jury Michelle Vincent (Editor in Chief of BB MAG).
The jury selected MIBELLE BIOCHEMISTRY for its originality of its environmental strategy.
Advanced Ingredient Award MIBELLE BIOCHEMISTRY – Hair Growth Booster Finalists : SEPPIC (with the Oligogeline ingredient), INDUCHEM (with Comb’Active), EFFERVESCENCE LAB (with Hair Filler), CRODA (with Dynamic Shampoo), LABORATOIRES PROD’HYG (with fruit butter), KUPANDA with cosmetic oils).
The Beyond Beauty Conferences… true beauty universities! At the very heart of the show were held the valuable "Beyond Beauty Conferences" on free access. A rich program of 40 conferences presentend by experts and international industry leaders. Many subjects have been
discussed, including " When PAPERBOARD and DESIGN merge to create innovative, secure and sustainable packaging! " by Metsä Board, " Multi-sensory expression of materials, unraveled by the Pochet Group " by Qualipac, "Current & Upcoming Trends" Inspiring Trends: an overall view of today's major life style, design and beauty vogues "by Lumson as well as the famous presentation of Peclers’ Beauty Notebooks 2015-2016 and many others. The hottest topics have been tackled, from distribution networks to purchasing behavior, packaging trends, innovations in ingredients, the Chinese market, digital and new communication codes…enabling visitors and exhibitors to go deeper in their reflections.

COSMEETING & CREATIVE BEAUTY PARIS

• 361 exhibitors, 48% international
• 18 248 visitors, 35% international
• 25% of VIP (decision makers, buyers, opinion leaders)
• Top 5 job functions represented :
  1. Purchase Manager
  2. CEO & General Manager
  3. Marketing Manager
  4. Product Development Manager
  5. R&D Manager
• Top 5 visiting countries (exceptFrance)
  1. UK / Belgium
  2. Germany
  3. Italy
  4. South Korea
  5. Switzerland

New edition: 15, 16, 17 September 2015 in the Porte de Versailles of Paris.