China Beauty Expo 2015: Asia's largest beauty trade show in May 2015

China Beauty Expo (CBE), Asia’s largest beauty trade show, is set to take place in Shanghai from 19 – 21 May 2015, and will build on its success from the 19th edition last year. CBE 2014 welcomed more than 252,000 visitors from 80 countries and regions, as well as hosted 1,837 exhibiting companies.

Commemorating its 20th anniversary, China Beauty Expo 2015 will once again be the gathering point for global industry professionals, covering 140,000 sqm of exhibition area. 2015 will welcome exhibitors from 27 countries, including new exhibitors from Australia, India, Israel, New Zealand, Switzerland, UK and USA.

Asia Brand Building Lab

New at CBE 2015 is the Asia Brand Building Lab (ABBL) - a unique space dedicated to reinventing and consulting for Asian beauty brands. Partnering Centdegres, an independent creative agency with over 30 years of international and local expertise in the beauty industry, ABBL offers possibilities and opportunities for Asian beauty brands to stand out from the crowd by receiving ideas and advice on image creation, advertisement positioning and retail strategies on WeChat from the world’s top designers, alongside international brands.

Beyond Beauty Trends

CBE will also welcome a selection of international speakers to lead the first edition of "CBE – Beyond Beauty Trends 2015", a conference program specially designed to showcase upcoming global beauty trends. The exciting lineup of speakers include Beautystreams (USA), Capsum (France), Firmenich (Swiss), Pochet (France) and Seyco (Beijing).

Beauty Ingredients & Formulation Shanghai 2015 (BI&F)

In order to meet the increasing needs of Asian cosmetics manufacturers for raw materials and ingredients, and to provide the latest market trends and leading technologies, CBE presents Beauty Ingredients & Formulation Shanghai 2015, along with the support from relevant industry authoritative academic organizations, research institutes and administrations. The BI&F will be held alongside Shanghai CBE 2015. With the existing strong base of CBE’s huge number of brand manufacturers and its strong influence in the industry, BI&F will provide the cosmetics ingredient suppliers with numerous client resources and trading opportunities. As an integrated part of the supply chain, BI&F will facilitate the cosmetics R&D progress, brand promotion, business development, exchange of the latest technology and market information, supplier sourcing.

CBE Key Statistics

• Over 2,000 exhibitors from more than 80 countries and regions
• 140,000 sqm of exhibition area, including international exhibitors from 27 countries
• 252,000+ visitors in 2014

About China Beauty Expo
China Beauty Expo is the leading beauty trade show in Asia and China's most influential trade platform for international cosmetic companies entering the Asian beauty market. It is the key beauty and cosmetic exhibition promoted by the Chinese Ministry of Commerce. It comprises of three segments - COSMETICS CHINA, BEAUTY SHANGHAI and COSMETECH SHANGHAI.

Cosmetics China is a showcase of skin care, personal care, fragrances, color cosmetics, and beauty accessories sold through wholesale and retail channels from around the world. A must-attend event for wholesalers, agents, department stores, supermarkets and cosmetic stores.

Beauty Shanghai focuses on beauty salon and spa products and equipment, as well as accessories, nail and hair products. It is attended by thousands of salon and spa owners, professional hairdressers, and buyers from all over the world.

Cosmetech Shanghai attracts over 3/4 of mainland China and international cosmetic manufacturers, OEM/ODM, well-known domestic and foreign raw material and semi-processed raw material suppliers, packaging suppliers, machinery and equipment manufacturers and distributors, and brought together cosmetic manufacturer technical directors, engineers, and other mechanical equipment buyers.

About Informa
Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four Operating Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa Beauty is affiliated.

With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes China Beauty Expo, Cosmeeting and Creative Beauty Paris, Spameeting and Cosmeeting Business Meetings and Beyond Beauty Asean. Informa Beauty’s events span the full spectrum of the Beauty sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances (both ingredients and finished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector.

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