Beauty&Care 2015 Turkey: The International Beauty Bridge between Europe, Asia and Middle East.

Beauty&Care, the largest and most comprehensive beauty trade show in Eurasia, will run its 23rd edition from 12 to15 March 2015.

Renowned for its high-quality standards, both in terms of represented brands and in terms of buyers visiting the event, Beauty&Care is organized by Fiera Milano Interteks in the very heart of Istanbul, the economical centre of Turkey.

Held at the Istanbul Congress Center and Lütfi Kırdar Exhibition Center, that connected to each other grant 25.000 sqm gross exhibition space, Beauty&Care offers the most modern facilities and services, being very easy to reach for the international visitors and well connected to all locations.

Beauty&Care is the ideal platform for companies of all types and sizes operating in the Beauty Industry willing to do business in Turkey, fast-growing country with a 73-million population and a very dynamic market where the retail business is booming.

The cosmetics and personal care market, in particular, is one of the Turkish fastest growing industries with more than 3.000 beauty centres established and a spending of about 4 billion USD on imported cosmetics products every year.

Furthermore, thanks to the strategic position in Eurasia Region, Turkey results to be an ideal bridge connecting Europe, Asia and Middle East, also enabling business with key emerging countries like Russia and the Caucasus Region, that may be rather more challenging to access in terms of distance, language and regulation.

One to one appointments setup between exhibiting distributor companies and delegation of selected buyers from Turkey and neighbouring countries complete the picture.

Beauty&Care is designed to respond to the requirements of the beauty industry market players and make the international demand and supply chain of the beauty industry meet in a highly qualified environment.

Next edition's buyer delegation focus will be Azerbaijan, Armenia, Iran, Iraq, Libya, Egypt, Algeria, and Lebanon.

With its 23 years of solid experience and consolidated success, Beauty&Care is an ideal business partner able to assist international companies in affirming their brands in Eurasia, and offering an high-quality platform to launch products in Europe, Asia and Middle East.

About the organizer: FIERA MILANO INTERTEKS

Founded in 1976, Interteks lnternational Trade Exhibitions is the oldest, most creative and experienced exhibition organizer company in Turkey, has scored a total of 499 events in 30 different sectors until today, with a true sense of internationality. Most of the trade shows currently organized by Interteks are at least 15 years old.

Since taking the name Fiera Milano lnterteks by merging with Fiera Milano SpA on August 3, 2012, the newborn company is responsible for the sales of all exhibitions in Fiera Milano’s portfolio covering markets like Italy, Brazil, South Africa, Russia, China, India and Singapore as well as all trade fairs in Turkey and can count on the well-established international network of Fiera Milano, one of the leading trade fair organizers and venue owners in the World.
www.interteks.com