Beauty & Care Trade show in Istanbul in March 2015

Beauty & Care 2015 will take place 12-15 March 2015 in Istanbul Congress Center / Lütfi Kırdar Exhibition Center, ISTANBUL (TURKEY). Beauty&Care, the largest and most comprehensive beauty trade show in the Eurasian Region, is getting ready for its 23rd edition, that will take place from 12 to 15 March 2015 in the very heart of Istanbul (Turkey), at the Istanbul Congress Center and Lütfi Kırdar Exhibition Center, for a total of 25.000 sqm gross exhibition space.

The event, that in 2014 collected 497 represented brands from 18 countries and welcomed 17.425 visitors, has established itself as a high-quality regional event, able to attract both local and international companies.  "This year we are experiencing a 20 % increase for 2015 edition's figures" comments Yesim Avunduk - General Manager - Fiera Milano Interteks.

Turkey provides an unprecedented advantage for beauty producers of any size. It is a natural bridge between Europe, the Caucasian Region and the Middle East and has a truly big potential in the beauty and care sector. Thanks to its strategic position, Turkey also enables business with key emerging countries like Russia.

Beauty&Care's 23 years of solid experience and consolidated success, its comprehensive communication strategy, one-to-one appointments with exhibiting distributor companies and delegation of selected buyers from Turkey and neighbouring countries, grant to turn the participation to the show into a great success.

EXHIBITORS at BEAUTY&CARE 2015
The most important companies and brands in the beauty-world, dermatology, dermo-cosmetics, make-up, hand & foot care products and spa & wellness, are joining the fair. [The full list of exhibitors can be found on Beauty&Care's website www.beautyfair.com]

"Worldwide renown trademarks such as Babor, Thalgo, Ericson, Syneron, Cynosure, Candela, Comfortzone, Klapp, ByoLyn, Guinot, Ulthera, Lpg, Sotıs, Kryolan, Mavala, IsabelleLancry, Dr. Rimpler, Marrakesh, MesoEsthetic, Perfectha are just a few of the participants... " confirms Y. Avunduk. "Many other world-famous brands are joining: Beauty&Care aims to be the centre of attraction of the professional cosmetics sector in the Middle East and Europe in 2015."

Beauty&Care Istanbul will be hosting many country group participations. Countries like Italy, South Africa, India, Taiwan, South Korea, and China will be joining with country pavilions in order to benefit the rapid growing Turkish market and synergies with the Eurasian Region, showcasing their new products to an international industry audience.

Next edition's buyer delegation focus will be Azerbaijan, Armenia, Iran, Iraq, Libya, Egypt, Algeria, and Lebanon.

SHOWS AND EDUCATION
An intensive education program and many other side activities have been adding a great value to the event in its 23-year history. For the 2015 edition, Beauty&Care will welcome a complete panel of  new shows and seminars.  Let's see them sector by sector.

HAIR
This year, due to an added emphasis on hair care, Beauty&Care will host workshops and special performances organized by the Istanbul Chamber of Women Hair Dressers, including a prestigious 40-minute show by the famous Italian hair designer Filippo Sepe.

In a special area, competitors from all around Turkey will be showing their talent to the professional audience of Beauty&Care. Competitions, taking place during all the four days of the fair, will be focusing on three different categories:  high fantasy styling hair, haircut, fantasy styling hair (hair knob).

MAKE-UP
Main topic of the gorgeous MAKE-UP Championship at Beauty&Care 2015 will be "The Golden 20s". The participants will have 60 minutes working time in the "style area" to transform fresh-faced models (with no makeup at all) into perfect divas of the 20s. Everything in the model's make-up and style must represent the main theme.

The jury of experts will judge following some key criteria: Foundation, Rouge (color shades, technique), Eyes (eye shadow, eyeliner, lashes, eyebrows), Mouth (shape, contour, lipcolour),  Overall impression.
The winner at Beauty&Care will join the International Masters' Award Make-up in Beauty Forum (Munich). 

NAIL
Nail Design will have its own stage at Beauty & Care 2015, with the Championship  for professional Nail Designer focusing on preparation and application of acrylic nails. The participants will prepare one hand of the model according to French design and the other with red nail-polish.  The winner will qualify for the International Masters' Award Make-up of Beauty Forum (Munich).

VISITING THE SHOW
This entire program of educational and collateral events, added to the complete panorama of the beauty industry offered by international and domestic exhibitors, plus easy-accessibility and intensive communication and promotion campaigns, easily attract international participants and offer an established visitor portfolio.

Beauty & Care welcomes every year doctors, dermatologists, beauty center owners, aestheticians, pharmacists, cosmeticians and sector professionals from Turkey and abroad.

"The choice of an easy access location in the city centre provides a great advantage both for  exhibiting companies and for visitors. Our international "B2B matching program", our international network, plus international sale and promotion team, the database we have and our experience in the international arena have a significant role in increasing the fair’s popularity and affirming it as an exclusive networking platform for professional visitors. In addition to the marketing activities of the fair, we should also point out the relevance of our ceaseless relations with sector’s professionals and the Beauty Forum Magazine we publish monthly. " explains Y. Avunduk.

About the organizer: Fiera Milano Interteks.
Established in 1976, Interteks is the first and most long-established, experienced and creative international fair organization company of Turkey. The company has put through thousands of activities in tens of different branches since the day it was established, playing  a key role in transforming many areas of interest into real business sectors in Turkey. In this sense we created the difference. In 2012, Interteks merged with Fiera Milano SPA, one of the biggest players in  the European fair sector. "Thanks to this merger, we can take advantage of the benefits of a strong international network which includes Italy, Brazil, South Africa, Russia, China, India and Singapore. This perfectly matches with our strategic geographical position, between Europe, Asia and Middle East. Besides, we have outstanding partnerships around the world helping us have a wide international presence, just like the British Montgomery Group and the German Health and Beauty companies. " comments Y. Avunduk.

Beauty&Care  - 12-15 March 2015 -
Istanbul Congress Center Congress Center  and Lütfi Kırdar Exhibition Center
www.beautyfair.com