Personalised apps & more
Even though technology and personalisation may be separate trends, there is a strong connection between the two. Beauty products are becoming increasingly personalised as tech-savvy consumers desire products that fit with their busy lifestyles. By making products □specifically for its user, technology has become more democratised to feature in commercial products sold directly to consumers.
Artificial intelligence (AI) is becoming increasingly prevalent in smart products for beauty regimes. Algorithms can compare results to a database, allowing for personalised optimisation from a user’s skin analysis.
This is a preview
Are you a premium subscriber? Then please log in with the information printed in the latest COSSMA issue.
Don't have a COSSMA account yet?
Subscribers need a personalized account* to view protected online content. Please register an account!
* If you have a COSSMA Digital Subscription and also have an active BEAUTY FORUM account, then you do not need to register again, but simply use your BEAUTY FORUM account credentials to log in.
Login
Enter your username and password here in order to log in on the website:
More about:
You might also be interested in
Tree exudates instead of petrochemicals
Naturality | The cosmetics industry needs to innovate in its formulations to meet consumer...
New packaging concepts
Reduce waste | Reusable packaging is suitable for reducing the ecological footprint of products and...
Protection against oxidation
The trend towards natural ingredients in cosmetics and also towards the use of vegetable oils...
Nostalgia and product reformulation
With the emphasis on ‘skinimalism’ and multi-functionality in the beauty and colour cosmetic market...
She(a) is a hero!
In the ever-evolving cosmetic landscape, one ingredient has steadily gained prominence for its...
Futuristic outlook
Mintel has identified three beauty trends that we think are particularly interesting for beauty and...
