Katia Tolmacheva (Sepai Skincare): Customized actives for each consumer

Katia Tolmacheva, Business Development Director at Sepai skincare, talks about what gave the founders of the company the idea to create Sepai Skincare 6 years ago. Sepai skincare blends the trend for organic cosmetics on one hand and cutting edge technology actives on the other hand. Each customer adds extra actives to a base formulation which are specifically target at the customer's skin. Tolmacheva points out which are the most sucessful products and talks about the latest launches, a anti-ageing lipstick and a handcream, to be launched in fall 2015.