International Launches: innovative natural cosmetics products

Natural and clean products are the new norm in beauty as consumers become more aware of the ingredients they are putting on their skin and start to hold brands accountable for the ingredients used in beauty and personal care products.  Compared to Millennials, Gen Zs show greater interest in natural beauty products. While younger consumers demonstrate strong demand for natural products, they may not have the income of their older counterparts.

Consumers’ cravings for natural beauty expand every year with on-going demand for innovative ways in which brands are tackling waterless beauty and sub-zero waste to better manage the planet’s resources. The natural and organic market also provides a fertile ground for new approaches to incorporating wellness and self-care into beauty rituals.