International launches: COSSMA

This month Mintel looks at colour cosmetics. Lifestyle changes are demanding more efficient and enjoyable routines, driving the growth of new claims and changing the way consumers  engage with cosmetic brands.

Makeup routines are evolving with consumers increasingly seeking convenience, accessible self-expression and emotional benefits. A stronger focus on both mental and skin health will see a rise of skincare-adjacent claims and a push for evidence of efficacy.

photos: Mintel Lip and Cheek tint  that is formulated  with ingredients  frum Dutch tulips.

Upcycled tulips

Available in the UK, Tulip Tint Lip & Cheek Balm is part of the Bloomeffects brand. The balm features a hydrating blend of jojoba oil and shea butter for deep moisture and nourishment. Peptides, a collagen-boosting complex and brand’s signature Proprietary Dutch Tulip Complex help to smooth and plump skin for instant radiance. This lip-to-cheek tint is available in three universally flattering shades to enhance the complexion and build to desired intensity. Bloomeffects is described as a field to face skincare brand that harnesses the power of Dutch tulips, which are grown with organic pesticides using the most sustainable practices such as upcycling tulip bulbs. Inspired by the beautiful flower fields of the Netherlands, and the rich culture and history of the Dutch, all of the skincare products are formulated with Proprietary Dutch Tulip Complex, which is rich in antioxidants, natural moisturising factors, and amino acids for softer, smoother, hydrated skin with a youthful glow.

photos: Mintel A skin glow product than can be worn in many different ways..

Multifunctional

In the USA, Tarte SEA Glowlight Skin Filter outlines ‘ways to wear’ on its packaging, saying it ‘can be worn alone, under or mixed with foundation, or on high points of face for a next-level glow with soft-focus effect’

The Tarte SEA collection claims to offer easy, effortless beauty products for users’ active lifestyle. The formulas are packed with a surge complex that comprises a blend of water and marine plants to hydrate, soothe and smooth skin. It is powered by algae, hyaluronic acid, squalane, porcelain flower and mineral pigments.

photos: Mintel The creamy texture  of the lipstick delivers an instant  feeling of comfort.

High comfort

In Germany, Lippenstift (Stunning Creamy Lipstick) is now available as part of the Kiko Powerful Love collection, inspired by precious gemstones. The collection offers a complete beauty routine of make-up and skincare products with an intoxicating, soft floral scent, enclosed in elegant and refined packaging. The super sensorial textures deliver intense colour. A selection of different colours and finishes allows the creation of infinite looks. Lippenstift features a marbled finish and creamy texture and is enriched with a floral aroma of delicate violet. The creamy texture delivers an instant feeling of comfort.