Eye-catching products: COSSMA

For the show’s Innovation Tree (IT), the competition launched in 2015, more than 80 products were submitted to be judged by the panel of professionals. In the Formulations category, more than 35 novelties were presented. In the Full Service and Packaging categories, more than 40 products were characterised by their new textures – oil- or water-based or with natural essences. New types of applicators and accessories make products easier to use and contribute to the personalisation of the effect. The selection committee singled out 35 out of the submitted 80 which were displayed at the show in the IT Products area: 35 formulations, 22 packagings, 19 full service products and 9 accessories.

New container options

Albéa presented 2 new additions to the Onyx family already composed of a L, M and S size compacts: Onyx Face Trio is a three-full-products-in-one for a complete face routine. With this product range, the company follows the known trends of multifunctionality and on-the-go usage. Adding to that, a nice beauty experience because, at the point of sale, the consumer just needs to choose the main colour she wants and it will be accompanied by two complementary shades. The compact is highly customisable with its à la carte surface treatment and decoration possibilities, as well as two filling options on the middle platform. The compact is presented with a high quality photo-like digital printing decoration, which is perfect for animations and limited editions. It provides the option of a transparent or coloured top and a mirror whose position can adapt to both. The product is available in full service, designed for both cream and pressed powder formulas.

www.albea-group.com

Alkos Group has partnered with the packaging supplier RPC to develop a product entirely made in France: Jumbo Twist, an airtight chubby with a 100% airtight packaging that is particularly suitable for long-lasting formulas based on volatile silicones and also for very fragrant formulas. Alkos also launched two new soaps: a very efficient Solid Shampoo Bar, nomad, with no plastic packaging and with a duration of use much longer than liquid shampoos, and travel-compatible Solid Brush Cleanser, which is easy to use on a day-to-day basis, hydrating and protecting the make-up brushes. Both of them are made by over 95% natural ingredients and are 100% vegan. After launch of the Superstamp liner at Cosmoprof in a black version, the company has now created colourful and scented versions: Pink heart, blue star, black moon. Thanks to its fragrant version, this fun product can reach a different public than the make-up and perfume brands. The Mascaliner is a 2-in-1 mascara and liner brush in a wide range of colours, an iridescent finish and matt metallic effects, all 100% vegan.

www.alkos-group.com

Texen presented the make-up collections Nude and Kawaii; a clever digression around stick mechanisms (watertight, with a triangular section or with a bevelled chamber, for example) as well as a turnkey offer around eyeliner and brow applications.

www.groupetexen.fr

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