Digitalised hair care
Today’s process of assessing hair condition and colour is based on the hair’s outer appearance, with hairdressers using their experience, individual expertise, and physical senses to diagnose a client’s hair health at its surface. Until now, hairdressers had no way to analyse the inner hair condition and true colour to understand the unique quality of each client’s hair type, which is the basis for any consultation, service and at-home care.
Holistic application of connected devices
With the SalonLab technology it is now possible to gain many more data-driven insights about the client’s hair. Combining these insights with a hairdresser’s expertise facilitates assessing the hair on a whole new level and becomes the perfect basis for a truly individual consultation.
The SalonLab ecosystem includes two award-winning devices, the SalonLab Analyzer and SalonLab Customizer, supported by the SalonLab Consultant App. The SalonLab Analyzer is a hand-held device equipped with near-infrared and visible light sensors that measures inner hair quality, moisture level and true hair colour. These readings are then analysed by a proprietary algorithm developed by Henkel Beauty Care scientists, using a complete digitalised hair model based on thousands of reference measurements. The hair analysis data is then combined with the hairdresser’s assessment to enable a truly complete personalised colour and care consultation.
The SalonLab Consultant App supports the hairdresser throughout the analysis, displaying the client’s individual hair diagnostic results and enabling a personal colour consultation with augmented reality technology. This enables the client to see what a colour will look like on his or her hair before it is applied and encourage more daring transformation options. The App steers the individual care solution recipe and real-time production via the SalonLab Customizer.
The SalonLab Customizer produces hair care products on-site and customises for each client based on the gathered data. It uses a proprietary manufacturing process to dynamically formulate and produce a custom care solution. With the simple touch of a button, hundreds of different combinations of ingredients and fragrances can be mixed on the spot and dispensed in salon-sized portions or small bottles with a personalised label printed directly from this device.
SalonLab, the new era in hair care technology, can be experienced in select Schwarzkopf Professional hair salons in the United States and Europe in 2018
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