Coty Prestige announces agreement with Nine d'Urso

Coty Prestige has signed an agreement with Nine d'Urso to be the face of Bottega Veneta's first fragrance for women, to be unveiled in July 2011.

Nine d'Urso is the French-Italian daughter of the famous French fashion icon Inès de la Fressange and the late Italian businessman and art merchant Luigi d'Urso. The agreement with Coty marks the first time that d'Urso has represented a brand of any kind.

"I chose Nine to introduce this fragrance because there is something classically elegant about her, yet she is totally modern. She conveys a sense of heritage worn lightly but with respect," said Tomas Maier, Creative Director, Bottega Veneta.

"Nine d'Urso is a natural choice to represent Bottega Veneta's first women's fragrance. Not only is she naturally graceful, but she has an innate, almost aristocratic elegance, true to the brand," said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

Nine d'Urso has signed on to do print ads for the Bottega Veneta fragrance for a worldwide campaign photographed by Bruce Weber. The Bottega Veneta fragrance, whose name and scent will be announced at a later date, will be on counter in September 2011.

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty has annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming, Lancaster, Marc Jacobs, Nikos, Roberto Cavalli, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.