BASF Personal Care: "Dimensions of Science"

At in-cosmetics, BASF’s Florence Trombini and Andrea Tomlinson, both Marketing Managers Personal Care Europe, present BASF’s “Dimensions of Science” concept including launches like the new active ingredients Collalift™, Oligolin™ and Sveltine® ST or “Alive” – the 2017 preview of hair-styling trends.

All BASF solutions for the personal care market are based on three “Dimensions of Science”: formulation expertise, scientifically proven test methods, and verifiable consumer benefits. The company’s consumer centered approach is firmly rooted in science excellence. In each dimension, BASF’s personal care experts support their customers with their profound expertise in developing winning products that answer consumers’ innermost wishes. At this year’s in-cosmetics in London BASF unveiled its latest solutions for applications in the personal care market – such as trends, concepts, formulations as well as different new products.

COLLALIFT™ 18: NATURAL SKIN-SHEATHING SOLUTION
BASF’s new active ingredient Collalift™ 18, an extract of African mahogany bark, improves the skin’s elasticity recovery and visibly reduces pores, lines, and wrinkles. It stimulates the synthesis of collagen XVIII, a key element of the skin’s basement membranes and the only collagenous proteoglycan with biological activity present in all skin layers – from surface to deeper layers.

OLIGOLIN™: MULTI-FUNCTIONAL REJUVENATING CURE
The hydrolyzed linseed extract Oligolin ™ is BASF’s new anti-aging active for skincare products. The new patented solution has been proven to have an exceptional rejuvenating effect on the skin. Experts from BASF’s R&D department for bio-actives and Reims University have uncovered the benefits of flax seed oligosaccharides for the skin – that is, their unique capacity to act on tissue structure and prevent skin aging.

SVELTINE® ST: NATURAL BODY CURVE BEAUTIFIER
As surveys keep highlighting, more than three in four women are unhappy with their body shape. BASF’s new ingredient Sveltine® ST, extracted from flower, leaf and stem of purple loosestrife, targets two major body parts: it pushes up the bottom and remodels the thighs. By redefining body curves, Sveltine® ST empowers women’s self-confidence. Clinical evaluation showed a significant decrease in thigh circumference and a visible thigh shaping effect within two weeks of treatment.

“ALIVE”: 2017 PREVIEW OF HAIR-STYLING TRENDS
Following the success of its 2017 Color Trends collection “Life in full color”, BASF is now offering a sneak preview of its upcoming hair styling trends concept: “Alive”. Inspired by nature, it demonstrates the reinvention of a natural look. From “Big Volume Styling Mousse” to “Mermaid Curls Heat Protection Serum”, the concept builds on the growing consumer trend for casual, unstructured hair styles.

Contact & further information:
https://www.carecreations.basf.com/

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