Airless dispensers: New dimensions for Elegance

PET dispensers complement the company’s existing products in PP (polypropylene), with a solution that supports high-end products in the categories of make-up and skin care. 

As the material PET is completely transparent, it provides a solution in line with prestige brands’ demands for quality and aesthetics. With a transparency comparable to that of glass, PET allows brands to show off a specific formula as well as giving a high-end finish. This clarity allows the user to view the specific texture of a formula as well as its shade. As such, it is particularly suitable for products such as foundations, concealers, bronzers and correctors.

 

In order to perfect the design, the PET dispenser can be enhanced with any number of decoration techniques including screen printing, labelling and hot stamping.

Another advantage is that this new material provides a better protective barrier against air. The 100% plastic packaging contains no metallic elements and no elastomers, thus eliminating potential compatibility issues. It is also 100% recyclable.

AUTHOR: Eric Desmaris, Sales and Marketing Director, Mega Airless, Sales and Marketing Director, Villingen-Schwenningen, Germany Eric.desmaris@mega-airless.com www.mega-airless.com