Eurofragance: New technology neutralises unpleasant smells

Eurofragance has launched a collection of products specifically designed to neutralise unwanted smells. Euro-MC is a technology that integrates and nullifies the sensory effect of bad-smelling molecules with fragrances created to be used as air fresheners.

The first Euro-MC fragrances have been formulated to neutralise the unpleasant smell of tobacco smoke and are designed to be used primarily in the Air Care segment. According to Carlos Llorca, director of R&D&I, "the secret lies in the specific combination of fragrance components that neutralise unwanted odours. Bad smells are no longer noticeable, and the product creates a harmonious scent without saturating the sense of smell, which is what has generally been done in the past”.

The team of perfumers and researchers at Eurofragance has developed a methodology by studying the behaviour of molecules that cause bad smells, combining their technical and chemical expertise with an understanding of perfume and the behaviour of fragrances. This creates unique fragrances that interact with bad odours, transforming them into a pleasant, harmonious smell. Eurofragance plans to add to the range other sets of new fragrances to neutralise other smells, like bathroom odours.

Other air care lines

The fragrances created by the Eurofragance team of perfumers can reduce the bad smell of tobacco by up to 76%. Their effectiveness has been scientifically tested by a trained sensory panel. This new collection will include air care products that will allow consumers to forget about bad smells, transforming bad-smelling environments into places that give a clean feeling of well-being.

• Woodland (Woody Hesperidic): inspired by wood and fruit, the formula contains essence of grapefruit, sage, cardamom, labdanum, moss and cedarwood.
• Wild Bloom (Floral Rose): a combination that includes the floral smell of roses based on lime, rose, wild peony, lily of the valley, patchouli and sandalwood.
• Indigo (Floral Aromatic): with essence of lavender, oolong tea, pink pepper, iris, blue cedarwood, cashmere.
• Luminous (Aromatic Marine): with essence of mandarin, lavender, sea salt, water accord, ambergris and white sandalwood.
• Tealicious (Aromatic Tea): contains blood orange essence, dewy leaves, green tea, waterlilly, driftwood and musk.

About Eurofragance

Eurofragance is an international company of a family-run origin, devoted to the design and production of fragrances for fine fragrance, personal and home care categories. It was created in 1990 with the slogan of “Capturing Sensations.” The company with headquarters in Barcelona, has a local presence in more than 60 countries and sells in five continents. Its subsidiaries are located in Turkey, Mexico, Dubai, Singapore and Atlanta, and it has production plants in Barcelona, Mexico DF and Singapore. It also has exclusive distribution in the Philippines. In 2017, the company invoiced 72.2 million euros and it currently employs more than 280 professionals.

Eurofragance's social responsibility covers social and environmental projects, work-life balance policies for its employees, and research projects on diseases such as cancer and Alzheimer’s. Furthermore, the company collaborates with local institutions and organizations on aid projects for disadvantaged people at risk of social exclusion.

For more information, please click here: http://www.eurofragance.com/