Appealing to a racially diverse audience
Drawing from her Cuban-American heritage, Elle Morris from the Clientist shares how beauty and the mindsets of racially diverse women are evolving in America.
The Browning of America
Beauty companies are trying to evolve their offerings as it is clear the average American consumer will no longer resemble the Western European beauty standard. By 2050, “the Browningof America” will have taken place. With this in mind, there are two important considerations to take into account: the evolution of generations and the rise of technology.
Downloads
This is a preview
Are you a premium subscriber? Then please log in with the information printed in the latest COSSMA issue.
Don't have a COSSMA account yet?
Subscribers need a personalized account* to view protected online content. Please register an account!
* If you have a COSSMA Digital Subscription and also have an active BEAUTY FORUM account, then you do not need to register again, but simply use your BEAUTY FORUM account credentials to log in.
Login
Enter your username and password here in order to log in on the website: