Merck Presents New Highlights at In-Cosmetics

Dr. Karl-Christian Gallert, Head of Cosmetics at Merck, presents Merck’s latest launches at In-Cosmetics, including Timiron® Halo White for trendy make-up highlights, new RonaCare® Essential Ingredients, comprehensive compendia, color forecast and marketing initiatives.

Merck, a leading science and technology company, presented innovative pigments as well as new active ingredients and concepts at the in-cosmetics 2016. Merck’s colorful new branding lends its stand a completely new appearance, underscoring the broad, innovative and diverse portfolio of pigments and functional materials.

SMART EFFECTSTM FOR “EFFECTS OF LIGHT”
Smart EffectsTM is Merck’s new brand for the next generation of premium cosmetic effect pigments. “Effects of Light” and “Revolutionize Performance” will now be used as themes for the successive launches of new effect pigments that captivate consumers with their extraordinary effects and impressive properties. The first product launched under this umbrella brand is Merck’s new effect pigment Timiron® Halo White. The innovative pigment gives creams, lotions, foundations and makeup products a natural shimmer that refines facial features and produces light effects precisely where sunshine illuminates a face on a summer day: on the forehead, nose, chin, and cheekbones.

NEW RONACARE® DEVELOPMENTS
With RonaCare® Essentials product line, Merck offers the main components for top-quality cosmetic formulations. A multitude of new products have been added to the portfolio, with which manufacturers can meet international legal requirements and significantly accelerate their supplier qualification processes.

BSB INNOVATION AWARD FOR RONACARE® SERENESHIELD
Merck, has been recognized with the BSB Innovation Award 2016 in the category “Cosmetics/ Raw Materials/ Functionals” for its active ingredient RonaCare® SereneShield. The award for chemical raw materials nd cosmetics was created by the independent consultation and service office Dr. Riedl, Hamburg. RonaCare® SereneShield is a pioneer of Merck’s dermocosmetics portfolio. The special mechanism of action of RonaCare® SereneShield acts where skin problems arise: within the skin’s microflora and the sebaceous glands.

MARKETING INITIATIVES AND DERMOCOSMETICS
The two marketing initiatives “These lips are made for kissing” and “Dress up your skin” target very specific application areas. They show in practical terms how effect pigments can be used in lipsticks, innovative lip products, as well as facial and body care to pick up on color and style trends and to give them that special something. Another highlight is the dermocosmetics concept, which introduces selected cosmetic active ingredients for the care aspect of problem skin.

To learn more on the latest innovations, check the Web-TV clip at www.cossma.com/merck

Further information: www.merck4cosmetics.com

Ready to open up new possibilities for your markets? To find out more, please write to us at cosmeticsexperts@merckgroup.com

Please note: All Trade Show TV video clips are paid advertisements and do NOT represent the opinion of the COSSMA editorial team.

Merck presents high-quality ingredients

Dr. Michael Heckmeier, Head of Business Unit Performance Materials, Pigments & Functional Materials illustrates what does Merck as a supplier for cosmetic ingredients stand for.
Mr. Heckmeier explains the most important Merck launches during In-cosmetics 2015 and describes how Merck support its customers to meet the future trends. He makes clear what Merck differentiates from competitors and how customers can benefit. To learn more on the latest innovations, check the Web-TV clip at www.cossma.com/merck

RonaCare® SereneShield – active ingredient to provide balance to skin.
RonaCare® SereneShield is Merck’s innovation for dermocosmetics care. It works with a 3R-Effect: Rebalance of skin microflora, Regulation of sebum production and Reduction of inflammation. Even in adults, overactive sebaceous glands can lead to acne and cause skin to appear as if it is not properly cared for, has large pores and is uneven. RonaCare® SereneShield strengthens the skin’s defense system and
helps prevent impure skin and skin redness. The result is a refined, healthy appearance of the skin.

Sunny orange expands high-quality product range for attractive cosmetics
A new effect pigment in the Merck portfolio is opening up new opportunities for high quality, attractive cosmetics and is also easy to use. With its intensive orange, metallic luster and good hiding power, Colorona® Tangerine Orange brings lipsticks and lip glosses, nail polishes, eye shadows and many more products to the sunny side of life. Based on natural mica, it also imparts a delicate tanning effect to face and body care products for a radiant complexion. Colorona® Tangerine Orange can be easily incorporated into various cosmetic formulations.

Suprima®: quality brand for high-quality pigments
With a wealth of product-specific data, regulatory information and certificates in a compact form, the SUPRIMA® dossier offers customers optimal support in the use of Merck pigments and contains data that
have not been previously disclosed to customers.

Further information: www.merck4cosmetics.com

Ready to open up new possibilities for your markets? To find out more, please write to us at
cosmeticsexperts@merckgroup.com

Please note: All Trade Show TV video clips are paid advertisements and do NOT represent the opinion of the COSSMA editorial team.

Merck Opens Doors to Innovation

Inese Lowenstein, Senior Vice President Performance Materials Division, Pigments and Cosmetics points out how she feels about the cosmetics division she joined two years ago. Ms. Lowenstein presents the most important Merck launches during In-cosmetics 2014 and explains which customized products and initiatives will be launched for special regions and segments. She makes clear what is unique at Merck as a supplier and points out how she sees Merck’s role as a trendsetter in the industry. Inese Lowenstein gives an outlook to future developments, she foresees in the cosmetics business –in general and for Merck.

To learn more on the latest innovations, check the Web-TV clip at www.cossma.com/merck
Further information: www.merck4cosmetics.com

Ready to unwrap some new possibilities for you markets?
To find out more about these products, write to us at cosmeticsexperts@merckgroup.com

Please note: All Trade Show TV video clips are paid advertisements and do NOT represent the opinion of the COSSMA editorial team.

Merck at In-Cosmetics: Meet the Stars

This year’s highlights presented by Merck during in-cosmetics in Paris were three new pigments: Colorona SynBerry Pink is a colour-intensive, fuchsia red pearl-luster pigment. It is part of the “Fall in Love with Red” initiative.  Whereas Ronastar Diamond Black is a pigment expressing deep, virtually black color and an exceptional luster, Ronastar Copper Jewel is a vibrant, copper-coloured effect pigment that is characterized by brilliant luster and good coverage. Merck also presented its 2014 Cosmetic Actives Trend Forecast, supplementing the company’s Color Trend Forecast. Two new studies have not only confirmed the efficacy of RonaCare® Cyclopeptide-5 and RonaCare® Isoquercetin, but also revealed more details on how these active ingredients work their magic. New data is also available for RonaCare® AP and its role in acne prevention.  Dr. Matthias Lergenmüller, Senior Director Technology Application Network PM-P at Merck KGaA Darmstadt presents the new launches and concepts presented during In-Cosmetics in Paris in his Web-TV interview with COSSMA TV. To learn more on the latest innovations, check the Web-TV clip at www.cossma.com/merck
Further information: www.merck4cosmetics.com

Please note: All Trade Show TV video clips are paid advertisements and do NOT represent the opinion of the COSSMA editorial team.