Clariant at In-Cosmetics: The Secret Code of Beauty

Anu Desikan, Global Marketing Manager Personal Care at Clariant, presents the company's recent launches at In-Cosmetics. Clariant, a world leader in specialty chemicals, launched enticing and inspiring products for skin and hair care from its new Secret Code of Beauty concept at in-cosmetics 2013. Each product emerges from the unique combination of five codes focused on helping customers achieve new levels of success in Personal Care; incorporating a passion for sensorial solutions and sustainability, deep consumer and trend insights, innovation power and market expertise. Clariant uncovers the luxurious possibilities and surprises for the senses offered by Aristoflex® Velvet and Plantasens™ natural ingredients in this web-TV interview recorded live at the show. For more information visit www.personalcare.clariant.com.

During In-Cosmetics 2009 in Munich, Elmar Busch, Global Business Director Personal Care at Clariant International Ltd., talks about solutions for the current “Green Trend” in Personal Care Products in his Web-TV interview. Clariant presented the new emulsifier based on vegetable, renewable and GMO-free sources - Hostacerin SFO. The product follows the trend of beeing EO- and PEG-free and is produced by a low energy consuming process directly from natural sunflower oil. Despite its origin from natural oil the product shows excellent oxidative stability. Being suitable for both O/W and W/O emulsions depending on the choice of co-emulsifier, Hostacerin SFO provides formulations with rich, elegant skin feeling. With its world-wide presence, Clariant is presenting itself as a global partner with local support.

To learn more on the latest innovations, check the Web-TV clip by just clicking on the picture above.