Personal Care in China: A market with huge potential

With a turnover of more than 16 billion Euros in 2009 the cosmetics sector is the 5th biggest commercial sector in China, after real estate, the motor industry, telecommunications and tourism. Mei Graefe of Intergate Consulting points out for COSSMA readers some of the particular features of the Chinese market in her article in COSSMA 9/2010

picture: Mei Graefe