Hair Stylist Johnny Lavoy is L’Oréal Paris’ new hair expert
L'Oréal Paris has added hair expert Johnny Lavoy to the company's roster of beauty experts in the United States. Lavoy's recent rise to fame in the beauty industry was fueled by his "How to Get the Look" videos that appear online via Ford Models. His videos have received more than 20 million hits from all over the globe and his fan base continues to grow.
Lavoy is a sought-after hair stylist, based in Connecticut and New York City, and has worked on many national advertising and editorial campaigns. His work has appeared in Vanity Fair, InStyle, Glamour and Elle and he has worked on fashion shows including Michael Kors, Oscar De La Renta, Diane Von Furstenberg, Christian Dior, Cynthia Steffe and Gucci.
Lavoy will begin representing the brand during 2010 award season activities and media appearances in Los Angeles surrounding the 67th Golden Globes on January 17, 2010. Lavoy will also appear on www.lorealparisusa.com in the coming months.