The March event is set to be sold out once again, expecting over 3,000 companies from more than 60 countries and more than 20 Country Pavilions. To promote the development of the event globally, the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA - Italian Trade Agency is crucial. For the 2024 edition, thanks to the support of ITA offices abroad, a delegation of buyers from 47 countries will be present in Bologna, with a focus on emerging markets.

Cosmoprof Worldwide Bologna can count on collaboration with Cosmetica Italia – the National Association of Cosmetic Companies. The support of national trade associations will be essential for the involvement of beauticians and hairdressers in Bologna. Through initiatives in partnership with sector associations and media partners, activities will be encouraged for the incoming of both Italian and international operators, especially distributors for professional channels and major perfumery chains.

The extensive network of collaborations for the March event goes hand in hand with the activation of ticketing on the official website, www.cosmoprof.com, well in advance compared to previous editions. The goal is to facilitate the presence of operators, especially those coming from abroad, for a global and high-quality attendance. 

In March, Bologna will once again be the meeting point for over 250,000 operators from nearly 160 countries. In particular, the 2024 edition of Cosmoprof will highlight the most impactful market trends and innovations through a rich offering of content and exclusive special projects. These projects are specially designed to meet the needs of all operators, allowing them to fully immerse themselves in inspirations from around the world presented by exhibitors. Nominations are already open for the Cosmoprof & Cosmopack Awards, the “Oscars of Beauty” that celebrate innovation, research, and excellence for all sectors of the cosmetic industry. For stakeholders, this initiative is a unique opportunity to preview solutions that will influence the market in the coming years, with a particular focus on sustainability and the most original communication solutions to enhance the uniqueness of the brand or company among consumers.

For exhibiting companies, the Awards represent a prestigious and coveted recognition in the entire sector, thanks to the contribution of a jury of international experts, including prestigious brand owners, retailers, market analysts, trend scouts, opinion leaders, and beauty editors. Finalists will be featured in an installation in the Service Centre. To discover the winners, the not-to-be-missed event is the Grand Soirée of Cosmoprof Worldwide Bologna 2024, scheduled for Friday, 22nd March, with the exclusive presence of MTVItaly. On this occasion, the Life Achievement Award will also be presented, an award that Cosmoprof Worldwide Bologna recognises annually to a particularly influential figure in the industry. For the 2024 edition, the award will be presented to Trevor Sorbie, a celebrity in the hair universe and a protagonist on the world’s major stages. For the first time in March, the winners of the 2023 Awards for Cosmoprof North America – Las Vegas, Cosmoprof Asia in Hong Kong, and Cosmoprof India in Mumbai will be showcased in the Service Centre.

For an overview of the most current trends among Cosmoprof exhibitors, Cosmotrends, the report designed by Beautystreams, is a fundamental tool for trend scouters, press, influencers, and buyers to navigate the exhibition halls. Confirmed companies for the upcoming edition can already present their products or services through the event’s website, and on 14th February, during the official press conference of Cosmoprof Worldwide Bologna, a preview of the most current trends in line with consumer needs will be officially presented.

To share insights, inspirations, and future strategies to address the most current challenges for the cosmetic industry, CosmoTalks, the roundtables by Cosmoprof, will offer stakeholders 3 days of appointments with over 70 speakers, representatives from market analysis and trend agencies, brands, and media from around the world, who will discuss the state of the industry and its future evolution. Among the themes of the 2024 edition are new trends, high-tech solutions for the industry, sustainable and innovative ingredients and raw materials, and an analysis of new markets and international economics. Among the confirmed partners are Beautystreams, Ecovia Intelligence, Euromonitor International, Fashion Snoops, Nelly Rodi, VEG – Virtual Events Group.

Cosmopack is the leading international event fully dedicated to the entire supply chain of the cosmetics industry: ingredients and raw materials, contract manufacturing and private label, packaging, applicators, machinery, automation and full-service solutions. It is the only trade show among competitors collecting all segments of the supply chain under one roof.

The conjunction with Cosmoprof Worldwide Bologna facilitates the connection between suppliers on one side and finished product brands on the other.

Cosmopack is the cradle of innovations and new collections, and is it’s a source of inspiration for leading companies as well as indie brands. For the 2024 edition, more than 550 companies from 37 countries have already confirmed their participation, with a growth of 8,7% compared to the 2023 edition. 

Focus areas for next March 2024 will be ingredients and raw materials, thanks to a dedicated showcase, Ingredients Zone. New technologies, innovative packaging solutions and avant-garde production process will be among the key trends on the show floor.