Marketing
Ayse Yufkayürek (Mintel) on global beauty trends 2010
Ayse Yufkayürek, Account Director GNPD Beauty Innovation at Mintel, presents the mega-trends Mintel has itentified for 2010, for example Turbo Beauty 4G. She also points out in which areas she sees the highest growth potential in the future.
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15.05.2013
Merck at In-Cosmetics: Meet the Stars
This year’s highlights presented by Merck during in-cosmetics in Paris were three new pigments.
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Jenny Fleischer, Global Head of Design Management at Beiersdorf, explains different aspecs of the packaging design relaunch for the "Nivea" brand.
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Ute Griesbach, in Marketing Personal Care Europe at BASF, talks about the company's recent launches, many of which are very suitable for natural cosmetics.
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Sebastian Pole, director and founder of Pukka Skin Care, points out which factors were important when he launched his skin care brand „Pukka Skincare“ .
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Peter Schäfer, Director General at IKW, talks about recent developments in the German market for personal care and cosmetics 2012.
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The Anti-Ageing-Trend is declining - wrinkle-free, uniform "Ikea-Faces" are no longer in demand
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This year’s In-cosmetics was a great success for everyone involved. Like most major players, Merck was one of the proud exhibitors.
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Stephan Dahm, Director International Marketing at Beiersdorf, explains why Beiersdorf entered the foot care market and points out what the 90 year old "Hansaplast" brand stands for.
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Beata Hurst, Head of Marketing & Salles at Mibelle Group Biochemistry, explains how Mibelle's stem cell based actives work and what technology was used to develop them.










