Ewa Grigar (Kline): Natural Cosmetics Market USA
Ewa Grigar, Senior Market Research Analyst at Kline, characterizes the natural cosmetics market in the USA. She points out the most important developments in the different market categories and names the most important players. Grigar explains that the market is very fragmented and offers a huge potential for more brands to become important players. As far as labelling and certification are concerned,there is no identified standard for natural cosmetics, which is one of the challenges of that market. However, Grigar makes clear that US consumers are very interested in getting no GMO product, so they take the matter in their own hands and educate fellow consumers via blogs and websites.