Branche Inside

The German Market for Cosmetics and Detergents 2011: Increase in Turnover


He explains how the EHEC infections in spring influenced the turnover with soaps and disinfection products and points out why some segments show a decrease in turnover like for example pre- and after shave products. Mr. Schäfer also informs about the market development of natural cosmetic - every 8th Euro is already spent for natural or organic products. The IKW is quite optimistic for 2012 and expects a sligth increase in turnover.

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