Sam Farmer about his unisex alternative for teenagers

The stay-at-home dad Sam Farmer who went out to purchase deodorants for his adolescent kids and found the market offer for the boys too aggressive and for the girls too submissive. After all, young people first engaging with deodorants just want a product to do a job for them, so Sam Farmer came up with an alternative, a unisex deodorant with no other messaging. The range was then extended to include everyday essential products for adolescents, such as a face wash and moisturiser combination.