International launches in body care

According to Mintel’s future of body care report, the retail value of global body care reached an estimated $15 billion USD in 2018. Over the next two years, brands will need to better position narratives that focus on products that are ‘free-from worry’ to cater for the growing global demographic of sensitive skin and allergy sufferers. Brands will also need to increase the number of dermatologically- and safety-related claims to gain greater consumer trust that can persuade higher product trial. From vegan to sustainability, we are highlighting here some of the more interesting global body care launches.