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photos: Mintel
photos: Mintel

OAM
Spot and pigmentation treatment with activated quarzt applicator.

WILD
Deodorant without aluminiumsalts or parabens and sulphates.

NEOM
Oil with a blend of natural fragrances to help replenish mind and relax body.

The latest trends in organic beauty reflect a growing consumer demand for natural and sustainable products. Mintel is looking into these trends this month.

Consumers are seeking products that are not only effective but also align with their values of health, sustainability, and ethical production. Brands are responding by innovating with natural and organic ingredients, focusing on product safety, and interating green chemistry into their offerings.

Sustainable smooth skin

In the UK, Oam Crystal-Clear Spot + Pigmentation treatment is a blemish gel in a tube with a rollerball rose quartz applicator. The quartz has been ‘activated’ to help heal imperfections, reduce redness, target acne, soothe sensitive skin and bring ‘vibrational energy’ for spiritual wellness. It features anti-inflammatory azelaic acid and upcycled organic mandarin extract gently exfoliate, remove acne scars, reduce redness and provide healing and antibacterial properties. Eyeam was founded by a motherdaughter duo with a deep knowledge of mind, body and spirit healing , and a shared desire to help others.
They also have a sustainable approach with eco-conscious choices in every aspect of the business, from materials to the manufacturing process, also working with local suppliers to reduce the carbon footprint associated with transportation

Alternative to deodorant

In the UK, Wild is a refillable natural personal care brand with a mission to provide sustainable and natural alternatives in an attempt to shake-up the throwaway culture of bathroom products.
Wild is said to be powered by plants, not aluminium-salts or parabens and sulphates, and all its formulas are certified vegan and cruelty-free.Wild not only aims to keep its products wild, but also the planet. It works in partnership with Onamission to plant trees for every product sold.

Clean wellbeing bath oil

Neom Wellbeing Soak is part of the Real Luxury line, this multi-vitamin bath oil welcomes five wonder vitamins, eight skin-loving rich oils and a potent blend of 100% natural fragrance to help replenish mind, relax body and leave a veil of silk on skin – Organic oils like rosehip, chia seed, inca inchi, grapeseed, coconut, sweet almond, sunflower and jojoba oil smooth, soften and nourish the skin – Naturally rich in vitamins A, B1, B2, B6 and E for an antioxidant boost – De-stressing scent of 100% natural fragrance from essential oils, including lavender, jasmine and sandalwood, which all help to have a calming effect and bring a moment of “Real Luxury”. Neom Organics was founded by Nicola Elliott and offers natural and sustainable wellbeing products with 100% natural fragrances that provide aromatherapy benefits: help sleep better, stress less, boost the energy, and lift the mood.

Michelle Strutton

Global Research Manager Beauty & Personal Care, Mintel, London, UK,

www.mintel.com

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