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The demanding cosmetic beauty trend for natural ingredients is growing and is perceived as the key to healthy and vibrant results. Propelling this trend forward, Shin-Etsu Silicones Europe B.V. has introduced its “KSG-45 Alkyl Modified Silicone Elastomer Gel” in which alkyl-modified silicone is crosslinked with silicone. Most notably, the silicone elastomer gel is swollen with a plant-based oil as a natural diluent−resulting in a smooth texture that blends well with the skin. www.shinetsusilicone-global.com

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