Appealing to a racially diverse audience
Drawing from her Cuban-American heritage, Elle Morris from the Clientist shares how beauty and the mindsets of racially diverse women are evolving in America.
The Browning of America
Beauty companies are trying to evolve their offerings as it is clear the average American consumer will no longer resemble the Western European beauty standard. By 2050, “the Browningof America” will have taken place. With this in mind, there are two important considerations to take into account: the evolution of generations and the rise of technology.
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