Mature skin – immature packaging
In order to offer packaging that takes account of the needs of older consumers when it comes to convenience there are a number of factors to consider. Changes in the demographic profile have changed the rules of the game, including those that apply to the cosmetics industry. Dr. Gundolf Meyer-Hentschel points out the most important errors to be avoided if manufacturers want their packaging to successfully appeal to the older consumer.
picture: Meyer Hentschel Institute
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