Cosmoprof 2020: What to expect in Bologna in March

Innovations, technologies and brand-new projects for the cosmetic industry will be presented at Cosmoprof Worldwide Bologna 2020. From 12 to 15 March with Cosmopack and Cosmo | Perfumery & Cosmetics and from 13 to 16 March with Cosmo | Hair, Nail & Beauty Salon, the leading B2B event in the world dedicated to cosmetics will host experts, opinion leaders, agencies and trend scouts, to share the possible factors that, from now until 2030, will characterize the evolution of beauty worldwide.

Cosmoprof Worldwide Bologna 2020 will welcome professionals and experts from all over the world in thematic garden specific to each sector: from the roots of today's cosmetic industry, the vision of cosmetics in 2030 will take shape on the show floor. The experts will be able to evaluate how their activity will have to adapt to phenomena such as the digital revolution, new forms of socialization, attention to sustainability and environmental resources, and the multicultural evolution of our society.

THE NEXT FRONTIER OF INNOVATION: BEAUTYTECH START-UPS

At Cosmoprof Worldwide Bologna 2020, the Service Center will host 32 start-ups specialized in online platforms, digital solutions, virtual apps for product testing, e-make-up and 3D make-up services, software and services for customization, new solutions for retail stores, and interactive digital platforms. The area will be located within the Garden of Innovation, managed by the trend agency Beautystreams, and will be dedicated to the megatrends that will influence our society in the future and to the innovations that will characterize the beauty sector in the next 10 years.

Thanks to the support of the Italian Ministry of Economic Development and ITA - Italian Trade Agency, the start-ups will participate in Cosmoprof Next: a pitch competition that will promote the best projects by venture capitalists, investors, buyers and institutions.

The initiative is organized in collaboration with Cariplo Factory, FaB - Fashion and Beautytech, FoundersFactory, Living in Digital Times, and Unicredit Start Lab.

COSMOPROF & COSMOPACK AWARDS

Cosmoprof keeps on selecting the best products and services for the beauty sector. Starting from December 12, 2019, exhibiting companies will have the possibility to send their best projects and participate in the Cosmoprof & Cosmopack Awards 2020. A jury made of 50 opinion leaders, representing trend experts, managers and R&D, designers, journalists and influencers, will select the most innovative entries.

For Cosmoprof Awards, there are 5 categories dedicated to the best proposals in finished product: Skin Saviors, New Kid, Hair Industry breakthrough, Make-up and Nail game-changer of the year, Nature Miracles.

The Cosmopack Awards will celebrate the excellence in the supply chain, following 5 categories: The Fountain of Youth: the ageless Skincare formula, Luminary make-up packaging, Designers’ delight in packaging, The make-up formula transformer, Champion of sustainability.

Winners will be announced on March, Friday 13, at the Service Center.

COSMOTALKS

The most qualified international experts and opinion leaders will participate in CosmoTalks, the educational section of Cosmoprof Worldwide Bologna 2020, to share their vision of the future of the industry and analyze the trends, new media, digital innovations, and the social and economic changes that will most influence the beauty industry.

At the Service Center, from Thursday 12 to Saturday 14 March, 10 panels will focus on key issues for operators and companies in the sector: the future, trends, new markets, digital, and sustainability. International journalists, managers of multinational companies, influencers, and experts from the fashion, art and lifestyle sectors will offer an innovative and disruptive approach to the evolution taking place in the beauty sector.

BolognaFiere Cosmoprof, company of BolognaFiere group, has brought the Cosmoprof format to the whole world. In addition to the Cosmoprof brand events in Bologna, Las Vegas, Mumbai, and Hong Kong (with Cosmoprof Worldwide Bologna, Cosmoprof North America, Cosmoprof India, and Cosmoprof Asia), the group has recently announced the first edition of Cosmoprof CBE ASEAN, to debut in 2020 in Bangkok, Thailand, with a focus on the cosmetic industry of South-East Asia. In 2020, South China Beauty Expo will also debut, focusing on the professional sector in China.

BolognaFiere Cosmoprof participates as an international sales agent in the organization of events dedicated to the beauty world in strategic markets for the growth of the sector, with a specific focus in South America and Asia. Among them, Cosmoprof collaborates with Beauty Fair - Feira International de Beleza Profissional in Sao Paulo, Brazil, dedicated to professional operators and local distributors in the hair sector.

New projects are being scheduled for the upcoming months with particular attention to emerging markets.

For more information, visit www.cosmoprof.com