June 2015

Focus: Hair Care

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Hair Care

Preventing hair loss + ensuring fuller hair

Mibelle Biochemistry has developed RootBioTec Ho, a novel anti-hair loss active, which is based on the herb basil and produced with a novel sustainable biotechnology. It tackles the prob-lem of hair loss at the roots, there-fore stimulating the proliferating cells in the hair bulb in order to boost hair regrowth and, at the same time, inhibit the hair loss enzyme 5α reductase II. Preventing hair loss in men and women helps users to regain fuller and denser hair. The new active ingredient reduces hair loss and helps increase hair density

Front cover picture: Anna_Subbotina, Shutterstock.com

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Silicones

Shaping innovative formulations

The versatility of silicones con-tinues to shape new formulations developed for the mature hair care market. They meet a wide range of consumer needs in terms of sen-sory effects, performance, and safety.

photo: Geoffrey Jones, Shutterstock.com

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Viscosity regulators

Signature hair texture solutions

Linda Foltis, of Ashland Specialty Ingredients, outlines a holistic approach to meeting the de-mands of hair textures around the globe. Formulations that add volume to Caucasian hair and optimize Asian hair texture are very much in demand.

photo: Leonid and Anna Dedukh, Shutterstock.com

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Marketing Trends

Multi-facetted global trends in a nutshell

Imogen Matthews summarises the most important facts from the very latest trend data and insights into cosmetics, toiletries and fra-grances presented at this year’s Marketing Trends Presentations which took place at this year’s 25th anniversary edition of In-Cosmetics in April in Barcelona. Even though fragrance is a top priority for 42% of US consumers in shampoo and conditioner, 95% of the products don’t mention fragrance on the pack.

photo: Flex Dreams, Shutterstock.com

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In-cosmetics review

Selected launches at a glance

This year’s In-Cosmetics Show in Barcelona (the 25th edition) was characterized not only by the highest number of visitors outside Paris, but also by an abundance of product launches. This is our selection for you. Taming frizzy, unruly hair is easier with the help of a blend of silicone technologies in water-based leave-in products.

photo: Dow Corning

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Whitening

An effective and natural blend 

The new, naturally-derived, whitening blend Dermofeel Enlight from Dr. Straetmans combines the antioxidant and whitening properties of sustainably gained rice bran with the multiple bioactive substances of the natural extract from white mulberry. The active ingredient showed a significant whitening effect on age spots.

photos: Reika, Iurii Kachkovskyi, Shutterstock.com

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Formulations

Sun Care, Self Tanning, After Sun

It goes without saying that in summer everyone is so much more aware of the sun protection issue than in other seasons. How-ever, this does not mean to say that sun care products are always used when necessary or applied in the required amounts. However, appealing formulation textures or application formats can work wonders. Our broad selection of sun care formulations will provide you with plenty of inspiration for new product ideas. For people interested in high SPF products Bayer Material Science, for example, offers three formulations with SPF 50: a Sensitive Sun Spray SPF 50, a Sun Spray SPF 50 with TiO2 and a Rational Sun Lotion SPF 50.

The very varied mix of basic formulations that have been specially submitted for this issue by ingredients manufacturers can be downloaded free of charge from our web site. You will find your access codes on the Internet button on page 3 and 50 of the printed edition.

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