The NEW LOOK COSSMA is on the way
Content: Doubled - and 100 percent in English
Circulation: Up by 50 percent
Benefit: Maximized.
Starting in January 2007 COSSMA increased its circulation to 7.000 copies per issue as part of a complete make-over and an exciting new layout, offering you an unrivalled opportunity to put your message in front of readers in the cosmetics industry!
There are a lot of good arguments to go for the NEW COSSMA-
click here to find out ... >>
This is what you can look forward to:
The magazine will be printed in one language only,
not bi-lingual English/German as before >>
Get two adverts for the price of one >>
The total circulation will be increased by about 50 % >>
The editorial content will be doubled >>
The layout will be given a new, modern look -
clearer and more reader-friendly >>
It will be much easier for you to reach
important new emerging markets >>
To be launched in September 2007:
Russian Language Edition of COSSMA >>
But the best parts will stay the same...
COSSMA will continue to examine a
uniquely broad spectrum of relevant topics >>
COSSMA will maintain the same professional editorial team >>
COSSMA will continue to report on all of the relevant industry events >>
COSSMA will continue to offer its readers
additional material to be downloaded from the Internet >>
COSSMA will continue to keep its readers and advertisers
up to date with a monthly newsletter >>
COSSMA will continue to maintain its extensive database of companies and company profiles >>
Two separate issues instead of one
What will change?
From January COSSMA will be published in two separate language editions - one in English and one in German - rather than the current bi-lingual edition.
What does that offer you as an advertiser?
You will continue to book your advertising as before, but one booking means that your advert appears twice! Once in the English issue and once in the German issue.
Which means:
- You can tailor your advert to suit the specific language edition.
- You book just one advert but get two for the price of one!
- Plus, you can maximise the impact of your message by adapting it to each of the two editions.
Increased Circulation
click on the picture to enlarge
What will change?
The total print run will be increased by 50% .
(For a detailed circulation analysis, see here >>)
What does that offer you as an advertiser?
Your message will reach over 50 percent more qualified readers in the cosmetics manufacturing industry.
Which means:
You advert will enjoy more than a 50 percent increase in circulation.
There is no other trade magazine in Europe that can offer
this readership quality and quantity from within your target audience!
Editorial Content Doubled
What will change?
The editorial content will double with the change to a single-language edition. The magazine will still cover about 64 pages but will be in only one language - and that means it will contain twice as much editorial material! Because there will be an English and a German edition there will be a total of 128 pages across the two editions.
What does that offer you as an advertiser?
The readers of COSSMA - your target audience - will identify more closely with the magazine and will benefit from significantly more valuable industry information.
Which means:
Your promotional message will be read more closely, will attract more attention and will be better noticed by interested readers.
New Layout: Even more reader-friendly
What will change?
The layout will be given a new, modern look, more open and easier to follow - in short it will be more reader-friendly.
What does that offer you as an advertiser?
Your advert will be more easily noticed by the reader.
The size of part-page adverts will be increased by about 10 % - on the same size of page!
Which means:
You can be sure that your promotional message has maximum visibility and you will be able to present your products and services in an optimum way.
Just click below to see a sample of the new layout:
Closer to Emerging Markets
(click on the picture to enlarge)
What will change?
The magazine's distribution in important emerging markets such as Russia, China and India will be significantly increased.
In addition to the German and English editions we are planning editions in other languages for the second half of 2007.
Download detailed circulation analysis
What does that offer you as an advertiser?
Your advertisement will be read by your potential customers in their mother tongue. COSSMA readers - your target audience - will identify more closely with the magazine and have access to considerably more industry information
Which means:
You can make sure that your company is known in emerging markets such as Russia or South America. You can locate new customers and build a significant market share for your product.
Independent Circulation Control
What are the best bits, that we will be keeping?
COSSMA remains one of the few trade magazines in this industry sector that backs up its readership figures with circulation monitoring by an independent body (the IVW).
What does that offer you as an advertiser?
Our circulation figures are monitored by an independent organisation, so you can be sure that we actually print and distribute the number of copies that we claim.
Which means:
You will reach your target audience precisely to the extent that we promise in our media pack - guaranteed, and independently monitored!
Broad Range of Editorial Topics
What are the best bits, that we will be keeping?
COSSMA examines a uniquely broad range of topics, all of which are immediately relevant to the cosmetics industry: new ingredients, packaging trends, innovative production processes, service providers etc etc.
What does that offer you as an advertiser?
Decision-makers read COSSMA - because it's only from COSSMA that they get specific information and background on such subjects new products, formulations, packaging, marketing and market statistics all in one magazine.
Which means:
You reach the people that really matter, those who make the decisions, because COSSMA, thanks to its broad range of topics, is the most important and relevant magazine for cosmetics manufacturers.
Professional Editorial Team
What are the best bits, that we will be keeping?
The articles published in COSSMA are prepared by an expert editorial team and present all of the relevant information in a neutral, competent, informative and reader-friendly way.
What does that offer you as an advertiser?
COSSMA lets busy managers in the cosmetics industry glean a maximum amount of information with minimum demands on their valuable time. Your press releases are prepared for publication by experienced editors who make sure that they are presented in a reader-friendly way. Any necessary translation work is done by our specialist translators writing in their mother tongue.
Which means:
Your message will enjoy maximum exposure among the industry's top decision-makers. Serious, competent editorial content will enhance the credibility of your advertising message.
Trade Show Issues with Bonus Distribution
What are the best bits, that we will be keeping?
COSSMA carries extensive reports on all cosmetics industry relevant fairs and exhibitions (including, for example, In-Cosmetics, LuxePack and Cosmoprof). Additional copies of the issues carrying exhibition previews are often produced for free distribution at the exhibition concerned.
What does that offer you as an advertiser?
You reach additional qualified contacts on top of the normal readership, i.e. the exhibition visitors.
Which means:
You are in contact with your customers two ways - firstly with our print edition during their build-up to the exhibition, and then through the copies distributed at the show.
Additional information to download from the Internet
What are the best bits, that we will be keeping?
COSSMA remains the only trade magazine that offers its readers a detailed Internet site packed with additional information, ready to download, and relevant to the articles in the magazine.
What does that offer you as an advertiser?
COSSMA readers - your target audience - identify more closely with the magazine, and get considerably more benefit from their subscription!
Which means:
Your advertising message also benefits from additional reader awareness because people who are really interested in the articles are also more aware of the advertising.
Free-of-charge monthly newsletter
What are the best bits, that we will be keeping?
COSSMA is the only trade magazine with a monthly e-mail newsletter going to more than 7,000 recipients worldwide.
What does that offer you as an advertiser?
The newsletter offers you even more promotional opportunities and the chance to reach your target audience by several different routes.
Which means:
Your customers will receive your advertising message, carried in two different media, faster and more effectively. Studies have shown that a combination of print and on-line promotion is significantly more successful.
Your Company Profile Online free-of-charge
What are the best bits, that we will be keeping?
COSSMA maintains an extensive on-line database with details of suppliers and company profiles at www.cossma.com/companypublications.
What does that offer you as an advertiser?
You can address your customers not only via the printed page but you will be automatically included free of charge on our on-line database with your company profile, giving you additional presence on the Internet (minimum annual spend 2,000 Euros).
Which means:
You have a multi-media presence! You get an online company portrait free of charge once your annual advertising spend reaches 2,000 Euros.
There are a lot of good arguments to go for the NEW COSSMA...
Highest circulation in Europe
Circulation per issue
Lowest advertising rate
Advertising rate 1/1 page 4colours
Best value for money
Advertising rate 1/1 page 4colours per copy distributed
Get two adverts for the price of one
Book once and get two adverts for the price of one!
2006 prices for the whole year 2007
Book your advertising space for 2007 by 15th of December 2006 at the latest and you will be granted 2006 prices for the whole year 2007!
