The PERFECT blend - Schwan Cosmetics
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Interview with:
Dagmar Chlosta,
Chief Market Officer at Schwan Cosmetics
COSSMA: Why is PERFECT the perfect answer to current customer needs?
Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics: Consumers, customers and the markets in general are craving authentic, eco-friendly products that do not compromise on performance and quality. This is where PERFECT comes into play. Schwan Cosmetics with its longstanding history as a key innovator, is now moving into the space of being a sustainable innovator. PERFECT is the perfect blend of wood as an eco-friendly material with great performing formulas. This unique combination makes for amazing looks and a conscious approach to beauty.
What opportunities does this technology create for brands?
This concept addresses a dramatically growing worldwide consumer demand for eco-friendly products and packaging that does not compromise on performance, quality and product safety. Especially the millennials are a very conscious generation, and as a beauty manufacturer, we have to provide them with packaging options that are in line with their beliefs in a sustainable planet. This is why we invest heavily in sustainable innovation also on the packaging side. We are relentlessly researching sustainable materials and are seeing the resurgence of wood through the launch of PERFECT.
What were the technical challenges with putting high performance formulations in a pencil format?
Wood is a natural material – and not an airtight packaging. The biggest challenge has been to find a system that allows the combination of wood with these demanding formulas. This new milestone in our innovation journey is the result of passion for continuous innovation, dedication and commitment of our research and development team.
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