Katrin Steinbach (Cosnova): Trend awareness is key to success

Katrin Steinbach, Innovation & Research Manager at Cosnova, describes that the company Cosnova is all about colour cosmetics, sold under the two brands "essence" and "catrice". The product range is rounded up by a small skin care range and some fine fragrances. Katrin Steinbach points out that cosnova is very fashion oriented which is one of the reasons why the company is so successful. The product assortment is changed twice a year with a very high speed-to-market and a high innovation rate. Nail polishes and eye make-up, especially mascara, are the most successful product categories within the company. essence and catrice both have bb creams and cc creams in their range which helps the consumer to save time and are very when applying her make-up. One of the major recent innovations are the "essence colour art pigments" which allow the consumer to mix and match her very own colour cosmetic product.