In the starting blocks

There is obviously a strong desire to meet up and share experiences of these extraordinary times. After 18 months without a show there is an irresistible desire to come back to Monaco, to see product innovations and network in a pleasant environment. There are over 450 exhibitors to date including 69 new exhibitors with various profiles including designers, manufacturers of wooden packs and experts in decoration finishing, 3D printing, leather pack, primary pack, and

RFID solutions. This event’s asset is that it showcases international luxury packaging leaders alongside small businesses mastering very specific expertise.

Programme

It is a dense programme with marketing topics around the notion of luxury in terms of positioning and evolution as well as conferences and technical workshops on issues and the acceleration of trends that take stock of what is at play in the industry.

Three major business issues facing brands will be highlighted:

•  Green: For twelve years, Luxe Pack have organised “in Green”, which has become the benchmark event. Every day, dedicated conferences will be hosted by committed international stakeholders.
• China: In the transformation Chinese market, Gen Z is driving trends. In 2025, 50% of luxury purchases worldwide will be made by Chinese consumers. At this trade fair there will be offered a sensory and personalised experience that will give the keys to China: free individual consulting, expert round tables, and exhibition of specific products.
• New Materials: Brand demand for eco-designed materials is accelerating. This year, visitors will discover innovative materials resulting from French public research serving packaging and luxury.