Finally back on site

From 9th to 13th September the exhibition, the first physical meeting for the sector, will offer the opportunity to rebuild commercial relationships and analyse the changes that the industry is facing. Even though current restrictions make it impossible for global commercial activities to restart before 2022, OnBeauty by Cosmoprof Worldwide Bologna satisfies the need for a gradual return to normality and a recovery of close relationships with stakeholders.

The exhibition

The trade fair will gather all industry divisions, with a new, more essential exhibiting format. The entrances and the exhibition areas will be differentiated in order to optimise the business synergies between compatible product segments: retail, mass-market and supply chain on one side, and professional product on the other, in full compliance with the national health and safety regulations.

On Thursday 9th and Friday 10th September, market leaders of the supply chain will be present, including contractors, suppliers of raw materials, formulation, and packaging solutions, all interested in presenting new projects to indie brands and finished product brands. To increase the chances for networking between industry representatives, on the same days the pavilions accommodating the retail and perfumery sector will be open.

The concurrence of OnBeauty by Cosmoprof Worldwide Bologna with Sana, international exhibition of organic and natural products, and Cosmofarma Exhibition, an event for the Health Care and Beauty Care sectors and all pharmacyrelated services, will ensure the interaction between pharmacies, drug stores, mass-market and multichannel retailers. Among them, the mostrenowned green and organic cosmetic brands, welcomed from 9th to 12th September inside pavilions 25 and 26, in collaboration with Sana. “The concurrence of the three events is a direct consequence of the market transformation that we are experiencing: healthcare, sustainability and personal care are more and more linked to each other, making their traditional differentiation almost meaningless”, highlights Gianpiero Calzolari, President of BolognaFiere. “We are witnessing a profoundly renewed scenario and we must be ready to develop stronger collaborations to effectively deal with the change.” To top up the program, the professional channel will be present on Saturday 11th, Sunday 12th and Monday 13th September with product and service companies operating in the professional beauty sector, including spa and nail, and in the hair and accessories division.

Qualified business partners

OnBeauty by Cosmoprof Worldwide Bologna will draw on the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency, as part of the special plan for the promotion of Made in Italy. They will invite top buyers, retailers and indie brands from the main European markets. “OnBeauty by Cosmoprof Worldwide Bologna will meet the need for resuming business development and networking activities”, says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “The exhibitors will have the opportunity to invite to Bologna their most important clients and their new strategic partners. This way they will be able to actively participate in the organisation of the exhibition and in the profiling of the most suitable target audience for their commercial strategies”.