Download-Tip May: ‘Free from claims’: Meaningful or Meaningless?
More and more consumers are looking for products which are free from certain ingredients. In order to meet consumer expectations in this regard, marketing divisions all over the world have jumped on the bandwagon and attached a ‘free from’ label to their products. How should this trend be viewed today, and what developments can be made out when we look to the future?
photo: Alliance, Shutterstock.com
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