Download-Tip August: Solutions for younger looking hair
Driven by the demographics, and by increasing amounts of money to spend, more and more people are seeking sophisticated products to reset the clock for their hair – and to underline an elegant lifestyle. With the on-going market segmentation in hair care the anti-ageing category will undoubtedly grow and achieve global relevance within the next few years. As a result of market research and a trend analysis, and in response to increasingly individualistic hair care needs DSM has developed three transformational concepts in the form of multifunctional anti-ageing formulations combining Tilamar polymers with specific actives from a broad portfolio.
COSSMA subscribers can download further background information and formulations >>
Foto: Bonninstudio, Shutterstock.com
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