Download-Tip August: Natural hair care: A new generation of actives
Petra Schlegel of Greentech presents some active ingredients which make it possible to create trendy hair care products that meet the requirements of natural cosmetics. This year Euromonitor has identified a trend that sees consumers seeking products that allow them to look as good as possible, but who also want to save money by delaying their visits to the hairdresser. For this reason hair care products that offer better care and styling performance are even more in demand than previously.
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photo: Kubais, Shutterstock.com
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