Coty partners with Elite World to launch new fragrance lines

Coty, a global beauty company and Elite, a modeling network partner to develop and market a new line of fragrances encompassing the values and image of this prestigious yet accessible, global brand.

The new fragrance collection is set to launch in January 2012 and will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion.

"Coty has a great track record in identifying growth opportunities to strengthen our position as the global leader in the world of beauty," says Bernd Beetz, Coty Chief Executive Officer.  "We are pioneering a new concept in the industry and expect to further fuel the success of the fragrance category as we know it."

"Elite is not just a modeling agency. Our vision is to capture the spirit of today's women and that is why we believe this partnership is the perfect union. " said Elite World CEO, Cristian D'Ippolito and Vick Mihaci, President Elite Models.

"The marketing behind the Elite Models fragrance collection will bring out the emotional side of the brand and express a modern and cosmopolitan vision of women," said Jurgen Scharfenstein, Sr V.P. of Global Marketing for Coty Beauty. "We are working toward distilling the glamorous appeal of Elite into a line of fragrances that deliver an out of this world experience," said Scharfenstein.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. has annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, La Voce by Renee Fleming , Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.L. have a strategic partnership for the distribution of the perfume lines of  Antonio Banderas, Carolina Herrera, Nina Ricci, Prada, Paco Rabanne and Shakira in the United States and Canada.